Inside the Glamorous Lives of UAE’s Real Estate Influencers

In the fast-growing property market of the United Arab Emirates (UAE), a new kind of real estate expert is making headlines—not agents in suits, but influencers on social media. Known as “real estate influencers,” these digital stars are changing how homes and investments are promoted in Dubai, Abu Dhabi, and beyond.

With luxury towers rising across the skyline and more investors eyeing the region, real estate influencers in the UAE are playing a key role in connecting buyers with properties—often in creative and entertaining ways.

What Is a Real Estate Influencer?

A real estate influencer is someone who shares property-related content on platforms like Instagram, TikTok, YouTube, and LinkedIn to a large following. These influencers may be licensed agents, investors, or content creators who focus on showcasing real estate through videos, virtual tours, and educational posts.

In the UAE, where luxury and innovation go hand in hand, this trend is booming. From million-dirham penthouses in Dubai Marina to off-plan projects in Abu Dhabi, real estate influencers are turning traditional marketing on its head.

Why Are Real Estate Influencers Important in the UAE?

The UAE real estate market is one of the most dynamic in the world. According to Bayut and Property Finder, property prices in Dubai rose steadily through 2023 and 2024, with high demand from investors in Europe, Asia, and the Middle East.

To attract global buyers, visual storytelling and social proof have become essential. That’s where influencers come in.

“People trust people, not just brands,” says Ahmed Khan, a Dubai-based property content creator with over 500,000 followers on Instagram. “When I walk through a luxury villa and explain its features, viewers feel like they are there with me.”

What Kind of Content Do They Create?

Real estate influencers in the UAE usually create content like:

• Property walkthroughs (video tours of homes, apartments, and buildings)
• Market updates (price trends, area guides, and investment advice)
• Lifestyle content (neighborhood vibes, luxury amenities, and events)
• Tips for buyers or renters (how to invest, what to avoid, legal steps)

One famous influencer, Lana Al Marzouqi, focuses on female investors in Dubai. Her reels often highlight women-owned businesses, design tips, and how to finance a home in the UAE. Her approach has gained attention from both local banks and real estate developers.

Top Real Estate Influencers in the UAE (2025)

Here are a few names shaping the real estate scene through digital platforms:

1. Firas Al Msaddi (@firasm) – CEO of fam Properties, Firas combines business expertise with video tours of high-end listings.
2. Tatiana Abdul (@dubaipropertiesqueen) – Known for her luxury penthouse tours and humorous takes on Dubai real estate life.
3. Hussain Sajwani Jr. (@hussain.damac) – Son of DAMAC founder and an influencer in his own right, promoting premium lifestyle developments.
4. Property with Rami (@propertywithrami) – A go-to page for off-plan project insights, investor advice, and live Q&A sessions.

How Influencers Make Money from Real Estate

Many real estate influencers are licensed brokers or developers, meaning they earn a commission when someone buys or rents through them. Others partner with:

• Developers (to promote new projects)
• Banks (for mortgage products)
• Interior design companies or furniture brands

For example, an influencer with 1 million TikTok followers might charge AED 20,000 to AED 50,000 for a sponsored post or a branded video tour of a luxury villa.

The Power of Trust and Transparency

While social media is fun and flashy, real estate deals are serious business. That’s why successful influencers in this space focus on building trust. They often include legal disclaimers, expert interviews, and clear pricing info in their posts.

“I always tell my followers to double-check with a lawyer or RERA-certified agent,” says Rami, a Dubai influencer with 300K YouTube subscribers. “We’re here to inform, not replace professional advice.”

Future of Real Estate Influencers in UAE

As more developers and investors enter the UAE market, real estate influencers are likely to grow in both number and influence. New technologies like virtual reality (VR), AI property matching, and multilingual content will further expand their reach.

Also, with the UAE’s push toward smart cities and sustainable housing, influencers will likely become key voices in green building promotion and digital nomad-friendly developments.

Final Thoughts

Real estate influencers in the UAE are not just trendsetters—they are becoming essential partners in the property buying journey. With their engaging content, expert insights, and massive reach, they offer a fresh way for people to explore and invest in one of the world’s most exciting real estate markets.

Whether you are a first-time buyer, an overseas investor, or someone simply dreaming of a Dubai skyline view, following a real estate influencer might be your first smart move.

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