Dubai’s top real estate developer, Danube Properties, is making a bold move into the Indian real estate scene. The company has used the massive popularity of the Indian Premier League (IPL) on JioStar as a launchpad to connect with Indian audiences and potential investors.
‘Danube Hai Na’ Campaign Aims at Indian Buyers
During the 2025 IPL season, Danube launched a catchy campaign titled “Danube Hai Na”. The campaign was featured heavily on Star Sports, where the company appeared as a “Co-Powered By” sponsor. The goal was to connect with millions of viewers and introduce them to real estate investment opportunities in Dubai.
IPL is one of the biggest sporting events in India, drawing over 800 million viewers across TV and digital platforms. This massive viewership makes it an ideal platform for international brands to advertise. For Danube, IPL offers unmatched reach to middle-class and upper-middle-class Indian families, who are seen as key potential buyers.
According to Rizwan Sajan, Chairman of Danube Group,
“There isn’t a better platform than IPL to get our message to the Indian market. India is one of our biggest customer bases.”
Dubai Real Estate Made Easy for Indians
Danube has simplified the property buying process for Indian investors. Their 1% payment plan is one of the highlights. Under this plan:
Buyers can invest in Dubai properties with a 20% down payment
Followed by 1% monthly payments
No bank loans required
This plan is especially attractive to first-time international buyers and NRIs (Non-Resident Indians) looking to invest safely.
Danube’s India Focus Is Not New
This IPL campaign is part of a bigger India-focused strategy. Danube already sees around 25% of its business coming from Indian clients. To strengthen this connection, the company has opened six offices in India, including a new one in Gurugram.
In the past, Danube has also done creative branding such as:
Advertising on airplanes and trains
Sponsoring Indian film awards
Partnering with Indian travel and event companies
These steps show how serious Danube is about expanding in India.
IPL on JioStar: A New Hub for Global Brands
Danube is not alone in this move. Several international brands have started using IPL on JioStar to gain visibility in India. JioStar has become the preferred platform for companies looking to reach young, digitally active Indian consumers.
According to Ishan Chatterjee, Chief Business Officer – Sports at JioStar,
“Cricket is no longer just a game. It’s a powerful platform for brands to get real results—leads, interest, and trust—from a massive audience.”
Benefits for Indian Buyers
Indian investors are showing growing interest in Dubai because of:
No property taxes
Safe investment climate
High rental returns
Golden Visa options for property investors
With the strong rupee-to-dirham rate and flexible payment plans, Dubai has become a realistic and profitable option for Indian property buyers.
IPL Campaign Already Seeing Results
The “Danube Hai Na” campaign has created buzz not just on TV but also across social media platforms. Influencers, YouTubers, and real estate advisors have started talking about Danube’s offerings, helping to build trust and visibility.
Industry experts believe this IPL campaign will lead to a spike in sales, especially among:
Young Indian professionals
Middle-class families
NRIs looking for second homes or rental income
What’s Next for Danube?
Danube Properties is aiming to sell over $3 billion worth of homes in 2025, with a major portion from Indian buyers. The company is also planning:
More localized marketing campaigns
Expanded customer support in India
Stronger partnerships with Indian financial institutions
Final Thoughts
By tapping into the cricket-loving Indian market, Danube Properties has shown that it understands how to mix emotion, entertainment, and smart investments. The IPL has not just given them visibility—it has created trust and desire in a market full of potential.
Danube’s clever strategy during IPL on JioStar could set an example for other global brands looking to enter India’s booming consumer market.
