At just 39, Behrokh Haghdan has already lived a life full of transformation and impact. From her successful years running a luxury jewelry brand to now leading an innovative agri-tech company, her story is one of passion, purpose, and persistence.
Once known for designing exquisite pieces in her former business, Behrokh Haghdan Jewelry, she has now taken a leap into a completely different world agriculture. Today, she is the CEO of Haghdan International LLC, a fast-growing company offering sustainable irrigation solutions across the Middle East and beyond. Her journey is not just about success, but about using business as a force for real, meaningful change.
While the move from fashion to farming may seem drastic, for her, it was a return to her professional foundation. With a formal education in agriculture and irrigation engineering and a Master’s degree in irrigation engineering, she began her career as the CEO of her father’s agricultural engineering firm after graduation.
Traveling across countries and personally visited farm and farmers in Middle East and North America during her early years in the sector, she saw the harsh reality of drought, food insecurity, and poor irrigation infrastructure. These were not just distant headlines they were daily struggles for farmers and families. She could not ignore it. She wanted to build something that would help solve a real problem.
After gaining years of experience in agriculture, she shifted gears and launched her luxury jewelry brand, where she enjoyed creative success. But in 2018, driven by her desire to create tangible environmental and social impact, she returned to her roots and established Haghdan International LLC in Oman.
Haghdan International LLC is now known for its commitment to water-saving irrigation technologies and eco-smart farming systems. Under her leadership, the company provides products like drip irrigation pipes, sprinkler systems, filtration tanks, and essential agricultural tools to farms across Oman and other arid regions.
But it is more than just products. Her mission is to help farmers adopt sustainable practices that improve crop yields while reducing water waste. The company focuses on affordable, accessible, and easy-to-use solutions so that even smallholder farmers can benefit.
She has built a team that shares her passion and a growing network of partners that support innovation in agriculture. Whether it is deploying micro irrigation systems in the desert or working with startups to bring solar-powered equipment to remote villages, she is leading a movement toward smarter, climate-resilient agriculture.
Her work has not gone unnoticed. Her fearless journey and impactful work have earned her a spot on Canada’s prestigious 40 Under 40 Business Elite list. It is a recognition not just of her leadership but of her ability to innovate, inspire, and build cross-continental business success.
As a female entrepreneur operating in male-dominated sectors like agri-engineering and tech, she is also a role model for women across industries. Her presence at global business summits and industry expos has helped push conversations around women in leadership, sustainable development, and future-ready agriculture.
What sets her apart is not just her success it is the intention behind it. Every move she makes is grounded in values such as empathy, resilience, and the desire to create long-term impact.
Despite her achievements, she remains deeply connected to the mission that started it all. Her days are a blend of field visits, product testing, strategy meetings, and innovation brainstorming sessions. One day she is visiting a farm in Oman to oversee a new installation, and the next she is pitching a new irrigation prototype to investors and stakeholders.
Her leadership style is hands-on and heart-led. She listens to farmers, adapts to local needs, and pushes her team to always keep the human side of agriculture in focus. Beyond work, she practices mindfulness, stays rooted in gratitude, and often reflects on the tough decisions and brave steps that got her here.
The impact of her work can be felt far beyond business numbers. It is visible in the eyes of farmers who now harvest thriving crops despite harsh conditions. It is heard in the stories of families who once feared water shortages but now rely on smart, affordable irrigation systems. It is seen in the smiles of women who feel empowered to lead and innovate, just like her.
She is proving that technology is not just for cities or corporations. With the right intent and design, it can transform lives in rural and under-resourced communities too.
Her vision for the future is bold and far-reaching. She plans to expand Haghdan International to serve regions in South Asia and Sub-Saharan Africa, adapting technology for each geography. Her team is also exploring the use of AI and smart sensors in agriculture to predict irrigation needs, reduce waste, and improve food security on a global scale.
She is particularly focused on developing products powered by renewable energy such as solar drip systems and negotiating with governments to make adoption processes easier for farmers, ensuring they can access this life-changing technology without unnecessary barriers.
Every new project she launches carries one message: The future of farming is not just high-tech but also deeply human.
Her story is one of courage, conviction, and constant reinvention. She went from a creative entrepreneur in the jewelry world to a game-changing leader in sustainable agriculture all while staying true to her core values. Her message to aspiring entrepreneurs is simple but powerful: Do not be afraid to pivot, start over, and build something with purpose.
Today, she is more than just a CEO. She is a symbol of what is possible when passion meets purpose and when innovation is guided by empathy. Her lifestyle, her struggles, and her impact are proof that real change is born from bold moves and brave hearts.
For anyone watching from the sidelines, her story is a call to action to dream bigger, to serve deeper, and to lead in a way that uplifts not just the boardroom but the world.
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