Sumadhura’s CEO Reveals Secrets of Luxury Living

In 2025, India is witnessing a sharp surge in demand for ultra-luxury real estate. From sky villas in metro cities to boutique residences in emerging hubs, the market is booming. But what’s really driving this growth? What features are rich buyers looking for? And how are real estate developers responding to this high-end demand?

In an exclusive conversation, Madhusudan G, Chairman and Managing Director of Sumadhura Group, sheds light on the rise of ultra-luxury homes and what makes them stand out in today’s competitive market.

Rising Wealth, Rising Demand

“India’s economy is growing, and so is personal wealth,” says Madhusudan. “With more HNIs (high-net-worth individuals) and NRIs looking for premium spaces, the ultra-luxury market is no longer niche—it’s evolving into a strong and stable segment.”

According to industry reports, India is expected to have over 1.6 million HNIs by 2027. Many of them are young entrepreneurs, tech leaders, and business families who seek not just homes, but experiences. “For today’s luxury buyer, it’s about lifestyle, not just square feet,” Madhusudan adds.

What Defines an Ultra-Luxury Home in 2025?

So, what makes a home truly ultra-luxurious? Here are the top features buyers demand:

1. Prime Location

Ultra-luxury properties are often located in the heart of a city or in high-potential, upcoming areas. In Bengaluru, for instance, areas like Whitefield, Indiranagar, and Outer Ring Road are in high demand.

“Location is still king,” says Madhusudan. “But it’s not just about the pin code anymore—it’s about connectivity, greenery, exclusivity, and views.”

2. Smart Home Technology

From app-controlled lighting to facial recognition security, smart features are no longer optional. Buyers want homes that are intelligent, efficient, and safe.

“Today’s high-end customer expects seamless tech integration,” Madhusudan explains. “At Sumadhura, we offer homes with IoT features, energy-saving systems, and voice-activated controls.”

3. Private Amenities

Forget the shared gym and swimming pool. Ultra-luxury homes now offer private cinemas, spa rooms, temperature-controlled pools, and even personal elevators.

“In one of our recent projects, we’ve added sky lounges, wine cellars, and pet-friendly zones,” Madhusudan shares.

4. Sustainability

Sustainability is a top concern for wealthy buyers. Green buildings with solar panels, rainwater harvesting, zero-discharge systems, and EV charging stations are in huge demand.

“Eco-consciousness is not a trend—it’s a must. We ensure every luxury project follows green building norms,” he says.

5. World-Class Design and Materials

Imported marble, custom furniture, Italian kitchens, and branded fittings—these are now considered standard. But more than just materials, it’s the design experience that matters.

“We work with global architects and interior experts to create spaces that reflect international aesthetics but also feel personal and warm,” says Madhusudan.

Who Are the Buyers?

The ultra-luxury segment isn’t just for the super-rich anymore. A new generation of well-traveled, brand-conscious, and tech-savvy professionals is entering the market.

“Most of our buyers are between 30–50 years old. They’ve seen the best in the world, and they expect nothing less at home,” Madhusudan notes. He also highlights growing demand from NRIs, especially from the US, UAE, and Singapore, looking to invest back in India.

Sumadhura’s Ultra-Luxury Strategy

Sumadhura Group, a trusted name in the South Indian real estate space, is actively developing new ultra-luxury projects. With projects in Bengaluru, Hyderabad, and expanding into new Tier 1 cities, the company is focused on creating elite spaces with unmatched design and service.

Madhusudan emphasizes the role of customer feedback in shaping their offerings. “Every feature we add—whether it’s a concierge service, rooftop garden, or an art-inspired lobby—comes from listening to what our clients desire.”

Sumadhura’s recent launch, an exclusive 4 BHK sky-villa project in Whitefield, saw over 60% bookings in just the first two months, proving the strong appetite for such homes.

Challenges in the Segment

While the luxury market is growing, it isn’t without challenges. Cost of land, construction inflation, regulatory hurdles, and the need to constantly innovate can strain margins.

“Buyers expect perfection, and rightly so. That pushes us to keep raising the bar. But quality comes at a price—and delivering it consistently is the real challenge,” Madhusudan admits.

What’s Next for Luxury Living?

Looking ahead, Madhusudan predicts a fusion of technology, personalization, and wellness in luxury real estate.

“We’re working on concepts like AI-powered home management, biophilic architecture, and holistic wellness zones. The future is about homes that care for your mind, body, and soul,” he concludes.

Final Takeaway

Ultra-luxury real estate in India is no longer just about owning a posh address. It’s about experiencing a lifestyle that blends comfort, style, security, and sustainability. With developers like Sumadhura Group leading the change, the ultra-luxury market is set to become the gold standard for modern living.

If you’re planning to invest in real estate this year, watch this space—because luxury, as we know it, is being redefined.

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