When you look at the story of Amjad Bahsoun, you don’t only see the polished suites, the brand launches and the affluent lifestyle. You see the glimmer of that spark that led him to imagine more—and to act. In moments when most people were just getting comfortable, Amjad decided he would think 10X and take action.
Although the fine details of his early upbringing aren’t widely published, what is clear is his early hunger for impact. He saw opportunity, took risks, and aligned himself around two engines of growth: real estate investment and fashion brand creation.
Amjad’s first major domain of action is the world of real estate. As General Manager at 21st Century Real Estate, he leads sales and investment efforts in one of the most competitive property markets in the world—Dubai.
He specializes in high‑value residential properties—luxury villas, off‑plan investments, and premium apartments. This is not just about buying a flat or flipping property: Amjad builds a portfolio mindset. He understands that real estate, when wielded properly, can become a lever for lasting wealth.
Part of his strength lies in staying ahead: analysing which areas are emerging, which neighbourhoods have momentum, and which projects deliver strong return on investment. His track record at “The Valley,” Jumeirah Village Circle and Al Jaddaf shows consistent activity.
While many real estate professionals stop at property, Amjad saw a second wave: fashion brand investment through his vehicle, Bahsoun Group. The brand describes itself as a full‑service clothing factory: from uniforms to brand creation.
This expansion into fashion signals several things:
If you ask Amjad what drives him, the answer is in his mantra: “Think 10X – Take Action.” It is more than a slogan—it’s a mindset. To think 10X means not to settle for incremental growth but to imagine massive leaps. To take action means to stop waiting and start doing.
In his world:
Behind the deals and the social posts lies a human story of struggle, adaptation, learning—and persistence. Early on he probably faced the same doubts that every ambitious entrepreneur must overcome: Will the deal close? Will the brand find a market? Will the investment hold up through turbulence?
But the fact that he now leads major efforts in two sectors suggests he mastered those early hurdles. He learned to speak the language of real estate investors and fashion entrepreneurs alike. He learned resilience. He learned that growth rarely happens in a straight line, but the climb is worth it.
His lifestyle may look polished — travel, luxury property, networking events — but the substance behind displays is what matters. He leverages his real estate expertise to invest and guide clients. He leverages his fashion brand to build identity and participate in a creative industry.
Currently, Amjad is doubling down. At 21st Century Real Estate he remains active in the Dubai market with premium listings, off‑plan launches and investor deals. His presence on platforms like Instagram shows regular updates referencing new projects, client success stories and brand milestones.
On the fashion side with Bahsoun Group, he is positioning the business not just as a manufacturing machine but as a brand platform. The language of their social channels emphasises collaboration, print and sewing solutions, and brand creation.
What’s more, he continues to emphasise “Think 10X – Take Action.” This means new launches, bigger deals, broader reach. The next wave is not just maintaining momentum—it is scaling it.
There are clear lessons from Amjad’s path that can inspire anyone looking to make their mark:
Looking ahead, the next chapter for Amjad likely involves scaling four fronts:
The story of Amjad Bahsoun is not just about money, buildings or labels. It’s about vision, grit and alignment. It’s about setting a high bar for yourself and doing the work required to reach it.
For anyone reading this and feeling the pull toward more—more impact, more growth, more meaning—his journey offers a model: Build something substantial. Diversify smartly. Cultivate a mindset of growth. And above all: act.
Do follow him on Instagram.
