When you meet Imtaz Ahmed, you sense immediately the fire of ambition that runs deep. He doesn’t just talk about success he embodies it. Born into a hard‑working family, he grew up watching his loved ones struggle and fight for a better life. That upbringing shaped his values: ambition, grit, accountability.
Today, he stands as the founder and CEO of Prime Level Real Estate in Dubai, a firm that’s fast carving out its place in one of the most competitive markets on the planet. His journey wasn’t smooth. It required sacrifices, resilience, and a bold vision. In his own words, “Trust is the best currency in sales.”
In this article, we explore how Imtaz’s origins, his struggles, and his purpose came together to build a business and a legacy.
Growing up, Imtaz learned early what hard work looked like. His family laboured to build something better, and that taught him that nothing given is worth much unless earned. He says this taught him “the value of ambition and persistence.”
Those lessons remained with him when he arrived in Dubai, gripped by the city’s transformation. From desert sands to skyscrapers, from small beginnings to global ambition the growth of Dubai lit a spark in Imtaz. He knew early that real estate combined many of his interests: business, creativity, global connection.
Before real estate, Imtaz was working as a travel agent. At a point, that job vanished. Uncertain of his next move, he began to study Dubai’s real estate market how the city changed, how properties became gateways to prosperity.
He was living in Ajman, without a car. He actually sold his car to stay afloat. With around 5,000 AED in savings and a rented vehicle to get around, he started his journey in real estate. It was modest, gritty. The kind of start that forges commitment.
It would be easy to dwell on the hardships. But what stands out is how he held onto his vision: bring his parents to Dubai, give them the comfort they worked so hard for, build a life with his wife and child where they could live peacefully. That was his milestone. And from that point, everything else became “how do I build my company, build trust, build my team.”
Imtaz’s focus now is clear: grow Prime Level Real Estate into a name among Dubai’s top firms. He is investing in a strong team, forging exclusive developer partnerships, and shaping a brand presence that says: we care about you beyond the sale.
A key pillar: transparency. Imtaz says he doesn’t consider his job done when a property is sold the after‑sales service begins then. That approach has paid off: clients don’t stop at one transaction with him. They come back. He says: “Your client’s interest should be your first priority, and networking is very important.”
By placing trust front and centre, Imtaz has built relationships that become long term. That’s how you build not just a business, but a legacy.
“Finish your studies,” Imtaz often says. “Then decide what you want to do.” He warns against chasing glamour before you’ve built your foundation. His advice for young people:
Why Dubai? For Imtaz, the answer lies in transformation. A city that said yes to big dreams, that rewrote its skyline year after year. Dubai became a living example of what you can achieve with ambition, planning, and execution.
In real estate, he found the intersection of business acumen, creativity in place‑making, and global networking. Helping clients navigate this dynamic market gave him a purpose deeper than just closing deals.
Imtaz has set his sights on growing Prime Level Real Estate into a legacy business. He plans to:
In doing so, he ensures the journey isn’t just about him, but about building something that lasts.
In an industry often criticised for short‑term gains, Imtaz’s approach stands out. He came from the middle class, had no safety net, sold his car, and started again. Yet he kept his dignity, kept his integrity.
His story shows:
Imtaz Ahmed is doing more than building a business. He’s shaping a narrative: one where origin isn’t destiny, where service is more important than commission, where building trust is the highest return.
For those watching him, the message is clear: your starting point doesn’t determine your endpoint. What matters is the vision, the commitment, the ethics, and the follow‑through. Imtaz’s journey from Ajman to Dubai, from renting to owning, from uncertainty to leadership is a testament to that truth.
And as he builds Prime Level Real Estate into the future, his parents live with him in Dubai, his wife and child part of the story, and his clients part of the community. That’s the legacy he’s after and it’s already beginning to take shape.
Do follow him on Instagram.
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