Marija known online as @headhunterdxb has quietly become one of Dubai’s most trusted real-estate recruiters. On Instagram she regularly shares career tips, day-to-day life, and practical advice for agents and newcomers trying to break into Dubai’s competitive property market. Her profile reaches thousands and acts as a bridge between talent and opportunity in the city’s booming real estate sector.
Like many who move to Dubai chasing professional growth, Marija didn’t start at the top. Early in her journey she worked hard to understand how local markets and global talent intersect — learning recruitment techniques, local regulations, and what sales managers truly need from their teams. Those early lessons shaped her belief that the right match can change careers, not just hire a person. This combination of market knowledge and human empathy became a foundation for her work.
Real-estate recruitment in Dubai needs more than general HR skills. It requires an understanding of commission structures, developer offerings, off-plan vs resale markets, and the personality traits of successful agents. Marija built her niche by creating content that explains these nuances clearly from how commissions are split to realistic earning expectations for agents and by partnering directly with agencies that wanted smarter hiring. Her practical video guides and explainers have helped many candidates decide whether real estate is the right path for them.
Her work and consistent presence led to a significant step: she became Head of Recruitment at Irwin Real Estate, a boutique agency in Dubai. In that role, Marija doesn’t just screen CVs she designs hiring campaigns, builds training paths for new agents, and works closely with leadership to shape team culture. Her LinkedIn announcements and posts about joining and hiring for Irwin reflect both ambition and a deep commitment to building high-performance teams.
A typical day for Marija is hands-on and varied. She balances conversations with candidates, meetings with hiring managers, and content creation for social platforms. Early mornings might be reserved for reviewing CVs and RERA-licensed candidates; afternoons for one-to-ones and team strategy; evenings for short reels or quick tips for followers. That mix of people work, strategy, and social sharing keeps her message authentic she’s hiring by day and coaching by night.
The public content rarely shows the rejections or the slow months. Like every recruiter, Marija faces periods when top candidates turn down offers, or when the market softens and hiring slows. She’s spoken in posts about persistence how every no is an opportunity to learn about culture fit, expectations, or timing. That resilience is a key part of her brand and what makes her advice resonate with agents trying to stay in the game.
Marija’s achievements are practical and measurable: she has helped scale teams for agencies, placed mid-level managers and top performing agents, and created hiring processes that reduce attrition. Through Irwin Real Estate she’s been involved in targeted recruitment drives and training programs that have strengthened the pipeline for the company’s growth. Her approach is modern: data-informed shortlisting, personality fit evaluation, and follow-up coaching for new hires to ensure they succeed long after they join.
Beyond the office, Marija’s social posts highlight lifestyle choices that support a busy career routines, short travel, and community meetups with agents and clients. She often showcases the balance she strikes: staying visible on social media to attract talent, while maintaining the deeper one-to-one relationships that lead to long-term placements. That lifestyle messaging helps demystify a recruiter’s role and shows aspiring professionals a realistic daily pattern for success in Dubai.
Marija’s story is useful for three types of people: newcomers who want to understand the market, agents looking to level up their careers, and agencies trying to build stronger teams. Her content doubles as free coaching: resume tips, how to prepare for RERA licensing, and frank advice about what makes a candidate truly attractive to brokers and managers. By publishing accessible resources from reels to how-to posts she reduces the barrier for many who feel intimidated by Dubai’s market.
Recently, Marija has been actively recruiting for strategic roles and running hiring campaigns for Irwin Real Estate, emphasizing cultural fit and long-term potential. She continues to publish practical content to help candidates understand career paths in real estate from entry level to management and runs Q&A sessions for those who want direct feedback. These ongoing efforts show she’s both a practitioner and a teacher in the industry.
A key piece of Marija’s method is mentorship. She often stays in touch with placed candidates, offering follow-ups, performance coaching, and introductions to senior colleagues. That commitment turns one-time placements into lasting relationships and helps the agencies retain talent. Her mentorship mindset also feeds the content she creates: practical, candid, and designed to prepare people for what hiring managers will actually test for.
Social media amplifies her reach. By sharing short, actionable content from career myths to fee structures and negotiation tips she provides value to thousands who might never meet her in person. Her inclusion on influencer lists that track Dubai real estate personalities underscores how recruitment content can be both niche and widely helpful. Online visibility helps her attract better candidates and positions her as an industry authority who understands both people and the market.
These lessons are simple but powerful they explain why recruiters who act as coaches and connectors succeed in competitive sectors like Dubai real estate.
Marija’s story is inspirational because it combines grit with a clear service mindset. She shows how one person, by understanding both people and market mechanics, can create opportunities for hundreds of candidates and drive real change inside an agency. For anyone trying to break into Dubai real estate or hiring the right people for it her path offers a practical blueprint: learn the market, build relationships, show up consistently, and turn placements into careers.
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