THE EARLY YEARS AND ROOTS OF AMBITION
Biruk Tekeste’s journey began with a dream larger than his circumstances. Born and raised in Ethiopia, he grew up in an environment where opportunity was limited, yet potential was vast. From his earliest years, he showed a strong desire to create more than just a career for himself; he wanted to build systems, reshape industries, and create scalable impact. Faced with the common challenges young entrepreneurs encounter, Biruk refused to follow a traditional path. Instead, he pursued his vision relentlessly, transforming challenges into strategic stepping stones that would later define his leadership profile.
Biruk first made waves as the founder of Hope Entertainment PLC, a creative media company that rapidly became one of East Africa’s most influential entertainment platforms. Under his leadership, Hope evolved from a small concept into a highly structured media operation.
Today, Hope Music Ethiopia stands as the largest music channel in East Africa, with 3.8 million subscribers and over 2.4 billion views, making it the most influential digital music platform in the region.
Beyond digital media, Hope Entertainment expanded into multiple strategic and operational projects, including:
Biruk’s vision with Hope was not entertainment alone, but infrastructure. He believed Ethiopian creativity deserved organized, monetized, and globally visible platforms. This phase of his career established him not just as a creative founder, but as an operator capable of executing large-scale, multi-vertical ventures.
After building a dominant media enterprise, Biruk shifted focus toward long-term asset creation and investment-driven growth. This led to the formation of Brook Holding Group, the main holding entity overseeing a diversified portfolio of businesses across real estate, mobility, lifestyle, and technology.
Under Brook Holding Group, the structure includes:
➧ Brook Real Estate Brokerage Firm (Brook Real Estate LLC) – operating across Dubai and international markets, connecting African investors with global real estate opportunities
➧ Brook Limousine – serving the premium mobility and transportation sector
➧ Brook Coffee – a lifestyle and consumer brand focused on experience and community
➧ Key Finder Ethiopia – a technology-driven property platform developed under Brook Real Estate systems and operating in Ethiopia
This group structure reflects Biruk’s strategic shift from single ventures to institutionalized, scalable businesses designed for longevity.
Biruk founded Brook Real Estate LLC with a clear execution mandate: to bridge international real estate markets with African investors seeking structured, transparent access to global property opportunities. His approach emphasized systems, governance, and long-term value creation rather than transactional volume.
Operating in a highly competitive landscape, Brook Real Estate quickly gained credibility through disciplined execution, investor education, and cross-border market understanding.
One of Brook Holding Group’s most forward-looking initiatives is Key Finder Ethiopia, a property technology platform simplifying buying, selling, and renting real estate within Ethiopia.
The platform connects users with verified brokers, agents, and listings in a transparent ecosystem. By digitizing fragmented real estate processes, Biruk introduced structure, accessibility, and trust into a traditionally inefficient market. Key Finder represents the technological extension of Brook Real Estate’s systems into emerging markets.
Across all ventures, Biruk balances execution with impact. Each company under Brook Holding Group is built with a dual mandate: commercial sustainability and community empowerment.
This alignment between strategy and social contribution defines Biruk’s leadership approach.
Biruk’s journey required navigating skepticism, regulatory complexity, and operational risk across multiple industries. Scaling businesses across media, real estate, and technology demanded discipline, long hours, and continuous learning.
Rather than slowing him down, these challenges reinforced his execution mindset. His leadership evolved from visionary founder to systems builder; focused on process, scalability, and governance.
Biruk’s leadership extends beyond his companies. He actively mentors brokers, investors, and young entrepreneurs, sharing frameworks for decision-making, execution, and ethical growth. His philosophy is clear: success multiplies when systems are built to uplift others.
This belief has positioned him as a respected figure among emerging leaders across real estate, technology, and creative industries.
Today, Biruk oversees operations across continents, managing teams, partnerships, and platforms under Brook Holding Group. His focus remains on scalability, governance, and long-term institutional value; building enterprises that function beyond the founder.
Biruk’s future vision centers on expanding access to investment, technology, and opportunity across Africa and global markets. His roadmap blends real estate, digital platforms, and lifestyle brands into an integrated ecosystem designed for sustainable growth.
In an era where many entrepreneurs chase short-term profit, Biruk Tekeste stands out as a builder of institutions. His journey; from Ethiopia to global markets; demonstrates what clarity of purpose, structured execution, and disciplined leadership can achieve.
Do follow her on Instagram.
Read More;- Secure Your Downtown Dubai Shop with Easy Monthly Payments 2026
