How Sahar Khan Became Bayut and dubizzle’s Marketing Visionary

Sahar Khan’s Early Life and How She Found Her Strength

Sahar Khan is a standout leader in the world of marketing, known for her role as Vice President of Marketing at Bayut and dubizzle in the United Arab Emirates. Her journey is shaped by a blend of creativity, resilience, and a deep commitment to fairness and integrity in all she does. While many know her for her professional success, those closest to her say her drive stems from more than ambition. It comes from a personal desire to challenge injustice and stand up for what is right, no matter the cost.

Born with a curious mind and an energetic spirit, Sahar’s early years were filled with exploration and learning. She discovered the power of hard work from a young age, and this soon became a defining part of her personality. Her passion for communication and creative expression eventually led her toward marketing, a field where she could combine strategy with storytelling.

Though details of her private life remain largely personal, Sahar’s presence on social platforms reveals a woman who values strength, health, and authenticity. She is a fitness enthusiast who believes that physical discipline mirrors mental determination. Through consistent workouts and wellness goals, she demonstrates how personal habits build resilience that extends far beyond the gym floor.

From Start to Strategy at Bayut and dubizzle

Sahar’s professional journey gained momentum when she joined Bayut, the UAE’s leading property portal and part of the dubizzle Group, a major force in online classifieds and digital marketplaces. Over the years, she rose through the ranks to become the Vice President of Marketing for both Bayut and its sister brand, dubizzle. Her leadership is widely credited with shaping bold and memorable marketing initiatives that elevated both brands’ visibility and relevance across the region.

As part of her role, Sahar leads multifaceted marketing strategies that span digital, creative, and content-driven campaigns. She has been instrumental in building and nurturing high-performing teams filled with content specialists, designers, event planners, and communication experts who work together to deliver winning results. Her belief is simple: marketing should tell a clear, compelling story that connects with people on a personal level.

One of the standout moments of her career was leading a landmark campaign featuring Hollywood star Chris Hemsworth for Bayut in 2019. The campaign not only set new standards in the regional property market but also brought Bayut into mainstream recognition in ways few expected. It highlighted her ability to blend global appeal with local relevance and positioned the brand as a creative powerhouse.

Recognition, Awards, and Leadership Impact

Under Sahar’s guidance, the marketing teams at Bayut and dubizzle have achieved milestones that many industry professionals only dream of. In 2020, she was recognised with the prestigious Storyteller Award for Top Marketing and Communications Executives by Forbes Middle East, an accolade that highlights her expertise and influence in the region.

But the recognition goes beyond awards. Sahar has played a key role in launching successful editorial projects such as lifestyle and property blogs, detailed guides for communities and schools, and rich digital content that attracts millions of readers every month. These initiatives not only support user engagement, they position the brands as trusted sources of information across the UAE and beyond.

Her approach to leadership goes beyond conventional marketing. She mentors her teams, encourages open idea-sharing, and fosters a culture where creativity and performance are celebrated. She has said in past interviews that success in marketing is not about bias or barriers, but about passion, performance, and measurable results — and she lives by that philosophy.

The Fitness Ethos That Shapes Her Drive

Beyond the boardroom, Sahar is deeply committed to fitness and wellness. She treats her workouts as a foundation for everyday strength, believing that physical discipline translates to professional excellence. Her participation in major citywide wellness events reflects her passion for promoting health as a way to enhance clarity, resilience, and overall performance.

For Sahar, fitness is not a hobby; it is an integral part of how she manages stress, sharpens focus, and maintains a high level of energy for her demanding role. This commitment also influences her leadership style. She encourages teams to adopt healthy habits, believing that a balanced lifestyle supports better work, creativity, and long-term success.

Standing Up to Injustice and Speaking Her Truth

Sahar Khan’s character is defined not only by her professional achievements, but also by her courage to stand up against injustice. She has spoken openly about the need to be heard and to resist being silenced, famously saying that “silencing me would mean I’m no longer alive.” This bold stance reflects her belief in authenticity and personal integrity.

In a world where many choose silence for conformity or convenience, Sahar has repeatedly shown that speaking up is not just a choice, but a responsibility. Her attitude inspires many who face resistance or doubt, and her journey has become a beacon for those navigating challenges with courage and determination. Her voice empowers others to stand firm in their beliefs while pursuing their aspirations.

Balancing Career, Influence, and Personal Growth

Sahar’s life is a dynamic blend of professional leadership, personal wellness, and social advocacy. She continues to redefine what it means to be a modern leader in the UAE, bringing fresh perspectives to marketing while using her platform to inspire others. Her journey shows that success is not only measured in achievements, but in the impact one has on others.

Whether mentoring future marketers, encouraging proactive health habits, or advocating for fairness and equality, Sahar’s influence extends far beyond her title. She represents a generation of leaders who value purpose, resilience, and authenticity above all else.

As she continues to shape her path, the world watches not just what she will do next but how she will inspire those who follow. Her story reminds everyone that true impact does not come from silence, but from being boldly and unapologetically yourself.

Do follow her on Instagram.