Aldi Launches £3.99 Dubai Chocolate Bar Dupe in UK Now 2025!

Lifestyle3 months ago

Affordable luxury has arrived in UK supermarkets, and Aldi is leading the way once again. The popular budget retailer has just introduced a £3.99 chocolate bar that is being hailed as a dupe of the viral “Dubai chocolate” — the high-end treat that took social media by storm earlier this year.

As TikTok videos of the lavish chocolate from Dubai circulated worldwide, fans were captivated by its rich texture, glossy gold wrapping, and melt-in-the-mouth quality. But at over £10 a bar (and sometimes much more due to import costs), this luxury was out of reach for many. Now, thanks to Aldi’s latest launch, UK shoppers can enjoy a similar taste of indulgence — for a fraction of the price.

What Is Dubai Chocolate and Why Is It Viral?

The original “Dubai chocolate” — officially known as Céleste Luxury Chocolate Bar — became a TikTok sensation earlier in 2024. Often wrapped in gold foil with elegant branding, the bar is known for its creamy praline filling, silky chocolate coating, and ultra-smooth texture. Influencers praised its indulgent flavor and premium look, with some calling it “the most luxurious chocolate ever made.”

Clips showing chocolate lovers trying the bar in Dubai malls, airport lounges, or bringing it home as a souvenir gained millions of views. This made the product a must-have item, with UK-based fans searching for ways to get their hands on it — even if it meant paying sky-high delivery charges.

Aldi’s Answer: A £3.99 Alternative That’s Already a Hit

Now, Aldi is offering a homegrown answer to this viral treat. The budget supermarket has launched the Moser Roth Praline Chocolate Bar, available in stores for just £3.99. Like its Dubai counterpart, the bar is generously sized and features a smooth praline centre, rich milk chocolate coating, and a sleek gold wrapper — designed to deliver that same luxe experience.

Aldi’s product developers say the bar was inspired by growing consumer demand for high-end confections at affordable prices.

“We’ve seen how much customers love trying viral trends without breaking the bank,” said a spokesperson for Aldi UK. “Our new Moser Roth chocolate bar gives people that indulgent experience, but at a price that suits everyday budgets.”

And customers are already raving. TikTok reviews of the Aldi bar have started to appear, with influencers praising the texture, taste, and packaging. Some are even doing side-by-side comparisons with the Dubai original — and many say the Aldi version holds its own.

What’s Inside the Aldi Version?

While it’s not an exact replica of the Dubai chocolate, Aldi’s Moser Roth bar comes very close. Here’s a breakdown of what you’ll find:

Chocolate Shell: A rich, creamy milk chocolate coating made with high-quality cocoa.
Filling: A smooth hazelnut praline centre that melts in the mouth.
Packaging: A sleek gold wrapper that mimics the elegance of luxury chocolates.
Size: A 200g bar, making it perfect for sharing — or indulging solo.

Notably, Moser Roth is Aldi’s premium chocolate line, often compared to the likes of Lindt and Godiva, but at more affordable prices.

The Rise of “Luxury for Less” in the UK Market

Aldi’s move comes at a time when consumers are actively looking for “little luxuries” that don’t strain their wallets. With the cost-of-living crisis still affecting many UK households, shoppers are turning to budget-friendly stores for products that feel indulgent.

This trend has fueled the success of Aldi and Lidl, both of which have made headlines for selling affordable dupes of popular high-end products — from skincare to wine, and now, viral chocolate bars.

“We want our customers to enjoy the same quality and excitement as they see on social media,” said Aldi’s head of product development. “You don’t need to travel to Dubai to enjoy world-class chocolate anymore.”

Where and When Can You Buy It?

The Moser Roth Praline Chocolate Bar is currently available in Aldi stores across the UK. While it’s not marked as a limited edition, early demand has been high — with several locations already reporting sell-outs. Aldi has confirmed that restocks are planned, and customers are encouraged to check their local store soon if they want to try it.

Given the buzz, it’s likely this product could become a permanent fixture if sales stay strong.

On TikTok and Instagram, reactions to the £3.99 chocolate bar have been overwhelmingly positive:

“Aldi has done it again! This chocolate is insane — so creamy and rich!”
“Tried the Dubai one last month. Honestly? Aldi’s is just as good.”
“I love the packaging! Looks so fancy for under £4!”

Some users even suggested buying multiple bars for gifts or dinner parties — a smart move for hosts who want a touch of class without spending too much.

Final Thoughts: Affordable Luxury You Can Taste

With its new £3.99 Moser Roth Praline Chocolate Bar, Aldi has proven once again that luxury doesn’t have to come with a luxury price tag. Whether you’re a chocolate connoisseur or simply curious about the Dubai trend, this is a treat worth trying.

As shoppers race to get their hands on the viral dupe, one thing is clear: Aldi knows how to turn a trend into a supermarket sensation.