When Arada Real Estate was founded in 2017, the UAE’s property market was already a global hotspot, filled with ambitious skyscrapers and luxury communities. Yet, amid all the glitz and grandeur, two visionaries—Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and Prince Khaled bin Alwaleed bin Talal, CEO of KBW Investments—saw an opportunity to bring something different: purpose-driven, human-centered urban communities.
Their goal was not simply to build homes but to create environments that enrich people’s lives—where work, leisure, and sustainability could coexist in harmony. Arada was born from this belief, combining world-class development expertise with a deep understanding of cultural heritage and modern aspirations.
Sheikh Sultan bin Ahmed Al Qasimi, a prominent member of the ruling family of Sharjah, had already built a reputation as a forward-thinking leader and entrepreneur through his work with Basma Group and Sharjah Media Council. His philosophy has always revolved around community empowerment, sustainability, and cultural authenticity—values that became the backbone of Arada’s DNA.
Sheikh Sultan’s influence ensured that every Arada project reflected Sharjah’s identity as a city of culture and education, balanced with the sophistication expected by a global audience.
On the other hand, Prince Khaled bin Alwaleed bin Talal, a Saudi entrepreneur and environmental advocate, brought an entirely new dimension to the venture—sustainability and innovation. Through his holding company, KBW Investments, Prince Khaled had been supporting green technology, renewable energy, and socially responsible enterprises long before “sustainability” became a real estate trend.
His involvement positioned Arada as one of the few developers in the region with a genuine environmental mission—a company focused not just on luxury, but on longevity and lifestyle.
Together, Sheikh Sultan and Prince Khaled combined their strengths—tradition and innovation—to form Arada Real Estate, a brand that would soon challenge the norms of urban development in the UAE.
Starting in 2017, Arada’s founders faced a challenging market. Dubai and Abu Dhabi had already established themselves as regional powerhouses, while Sharjah was still emerging as a real estate destination. Instead of following the conventional luxury route, Arada decided to focus on creating integrated communities—places where residents could live, learn, and grow.
Their first flagship project, Aljada, launched in the heart of Sharjah, was more than a housing development—it was a city within a city. Spanning over 2.2 square kilometers, Aljada offered residential units, business hubs, schools, entertainment destinations, and green parks—all designed with sustainability and smart living in mind.
This ambitious project was a bold statement from a young company. Arada wasn’t here to imitate—it was here to innovate.
The founders of Arada were united by a single vision—to transform the way people experience city life. For them, real estate wasn’t just about square footage or premium finishes. It was about creating ecosystems where people could connect with nature, technology, and community.
Some of the key pillars of their vision included:
By blending traditional values with modern innovation, Sheikh Sultan and Prince Khaled redefined what real estate in the UAE could look like.
Since its inception, Arada has achieved remarkable milestones that highlight its growing influence:
Each milestone reflected the founders’ shared belief that the future of real estate lies in creating human experiences, not just structures.
Every great success story has its challenges, and Arada’s journey was no exception. Launching a new real estate brand during a competitive market and amidst economic shifts required courage and resilience.
However, Sheikh Sultan and Prince Khaled saw opportunity where others saw uncertainty. Instead of slowing down, they expanded their portfolio and continued to deliver on their promises—even through global disruptions like the pandemic. Their transparent approach to customers, strong financial management, and emphasis on community welfare helped Arada earn trust and loyalty—a rare achievement for a company so young.
One of the most distinct aspects of Arada’s story is its human-centered leadership. Both founders have consistently emphasized empathy, purpose, and progress in their business philosophy. Their vision extends beyond profits—it’s about legacy.
They understand that a successful city isn’t just built on concrete, but on connections—between residents, nature, and innovation. This mindset reflects in every aspect of Arada’s operations, from architecture to after-sales service.
As Arada enters its next chapter, the company continues to push boundaries in design, sustainability, and digital transformation. The founders’ ambitions extend beyond Sharjah—they envision expanding into Dubai, Saudi Arabia, and beyond, bringing the Arada lifestyle to new markets.
Their roadmap includes:
Arada’s upcoming projects are expected to redefine real estate standards across the Middle East, with a focus on integrating green design, mobility, and lifestyle innovation.
The story of Arada Real Estate is ultimately a reflection of its founders’ larger purpose. Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal are not merely developers—they are architects of change who have woven together tradition, innovation, and sustainability into a powerful business model.
Their leadership has set a new precedent for the UAE’s real estate landscape—one that prioritizes people, the planet, and long-term prosperity over short-term gain.
From its inception in 2017 to its current position as one of the UAE’s most influential developers, Arada Real Estate represents the power of vision-driven entrepreneurship. What began as a shared dream between two leaders from different nations has evolved into a company shaping the future of urban life in the Middle East.
Through their unwavering commitment to innovation, sustainability, and community, Sheikh Sultan bin Ahmed Al Qasimi and Prince Khaled bin Alwaleed bin Talal have not only redefined real estate—they’ve reimagined what it means to build for generations.
Their journey stands as an inspiring reminder that when tradition and innovation meet, extraordinary things can happen.
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