BoConcept, the world’s most global furniture brand, proudly announces the opening of its newest store at Dubai Hills Mall this November. With a rich heritage of over 70 years rooted in Danish craftsmanship, BoConcept is bringing its distinctive philosophy of elevating everyday living through authentic Danish design to one of Dubai’s premier lifestyle destinations.
The new BoConcept store, located within the expansive 2-million-square-foot Dubai Hills Mall in the prestigious Dubai Hills Estate, will feature the brand’s complete collection of contemporary furniture and accessories. Designed to reflect the modern ways people live, work, and play, the store offers customers the freedom to personalize almost every BoConcept design, enabling them to create spaces as unique as they are.
Julia Fadeeva, Managing Partner at BoConcept, said that Dubai has a deep appreciation for quality design and the freedom to make spaces truly personal. She expressed excitement about being part of Dubai Hills Mall because it connects the brand with people who understand that furniture should work with how you actually live, not the other way around. She emphasized that this is what Danish design is all about.
Founded in 1952 by Danish craftsmen Jens Ærthøj and Tage Mølholm, BoConcept has grown from a small furniture factory in Herning, Denmark, into the world’s most global furniture brand, boasting over 300 stores in 65 countries. The brand is renowned for its commitment to craftsmanship, simplicity, functionality, and quality materials, which are core elements of Danish design DNA.
The Dubai Hills Mall location will showcase collections designed in collaboration with internationally acclaimed designers, including Karim Rashid, Oki Sato (nendo), and Morten Georgsen. Staying true to BoConcept’s philosophy, customers will enjoy the freedom to customize nearly every design, from modular sofas to extendable dining tables, creating furniture that is uniquely theirs.
BoConcept places self-expression at the heart of its design ethos. The Dubai Hills Mall showroom will feature extensive customization options, allowing customers to choose from over 120 fabrics and leathers, various leg styles, surface materials, and more. This ensures every piece fits perfectly into individual lifestyles and home environments.
The store will present the full BoConcept range, including modular seating systems with wide customization options, extendable dining tables and coordinated chairs, wall units and storage solutions tailored to specific spaces, bedroom collections featuring platform beds and wardrobes, home office furniture designed for modern work-life balance, and outdoor collections extending Danish design elegance outdoors.
Dubai Hills Mall, located in the prestigious Dubai Hills Estate, attracts an urban-minded audience that values design, energy, and style. With over 650 stores and restaurants, the mall’s sophisticated atmosphere complements BoConcept’s “affordable luxury” market positioning, offering premium quality and design at fair prices.
Julia Fadeeva said that BoConcept creates furniture for people who believe great design should be accessible. She added that Dubai Hills Mall attracts design-conscious consumers who appreciate the Danish tradition of making exceptional quality available to a broader audience, exactly the vision the founders had over 70 years ago.
BoConcept maintains its authentic Danish heritage with over 95 percent of its furniture produced in Denmark and Europe, ensuring uncompromised quality and craftsmanship. The brand is committed to responsible production, with FSC-certified wood and fully traceable Scandinavian leather supplied through partnerships like Nordic SPOOR.
Every stage of BoConcept’s manufacturing process respects employee rights and environmental standards, reflecting the brand’s dedication to transparency and sustainability.
BoConcept creates unique furniture that improves the ways people live, work, and play. Founded in Denmark in 1952, the company has grown into the world’s most global furniture brand, with over 300 stores across 65 countries. Through collaboration with top designers and Danish craftsmanship, BoConcept offers modular, functional, and high-quality furniture that inspires and elevates everyday life. The brand’s mission is to make Danish design accessible, allowing customers to personalize nearly every design to create coordinated, customized, and affordable luxury furniture solutions.
Dubai Hills Mall, developed by Emaar Properties, is a premier lifestyle destination spanning 2 million square feet within Dubai Hills Estate. Featuring over 650 retail and dining outlets alongside entertainment attractions including the record-breaking Storm Coaster, the mall serves as a central hub for one of Dubai’s most sought-after residential communities.
The new store will open in November 2025 at Dubai Hills Mall, located in Dubai Hills Estate on Al Khail Road (E44). The store hours will be from 10:00 AM to 10:00 PM Sunday through Thursday, and from 10:00 AM to 12:00 AM on Fridays and Saturdays.
BoConcept UAE
marketing.uae@boconcept.ae
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