In the bustling heart of the UAE’s retail landscape, Chattels & More has emerged as a beacon of style and innovation in home décor. But behind its sleek showrooms and curated collections lies a story of vision, perseverance, and a deep understanding of the evolving needs of homeowners.
Founded in 2016 as a homegrown concept under the esteemed Easa Saleh Al Gurg Group (ESAG), Chattels & More was born out of a desire to offer discerning customers a blend of functionality and sophistication in their living spaces. The brand aimed to fill a niche in the UAE’s furniture market by providing contemporary designs that cater to diverse tastes and preferences.
From its inception, Chattels & More sought to differentiate itself by focusing on quality craftsmanship, innovative designs, and a customer-centric approach. The brand’s philosophy revolves around creating “gorgeous spaces that serve a purpose,” ensuring that each piece not only enhances the aesthetic appeal of a home but also serves its intended function seamlessly.
At the helm of Chattels & More is Adrian Shaw, a seasoned professional with over 20 years of international experience in business development and retail management. Joining the Easa Saleh Al Gurg Group over a decade ago, Shaw’s journey within the conglomerate has been marked by significant milestones. He initially managed IDdesign operations across the UAE, overseeing eight stores and a team of over 200 staff members. His leadership and vision were instrumental in the growth and success of Chattels & More, leading to his appointment as CEO.
Under Shaw’s guidance, Chattels & More has expanded its footprint across the GCC, entering into franchise agreements to bring its unique offerings to a broader audience. His commitment to excellence and innovation continues to drive the brand’s success in the competitive home décor market.
Chattels & More’s approach goes beyond merely selling furniture; it’s about crafting experiences. The brand’s offerings span living, dining, and bedroom furniture, complemented by a wide range of accessories and lighting solutions. Each product is carefully curated to reflect contemporary trends while maintaining timeless appeal.
The brand’s commitment to quality is evident in its partnerships with unique artisans and vendors across Europe, ensuring that each piece meets the highest standards of craftsmanship. This dedication to quality and design has garnered Chattels & More a loyal customer base and numerous accolades within the industry.
In line with the UAE’s Year of Sustainability, Chattels & More has taken proactive steps to integrate sustainability into its operations. One notable initiative was the launch of the “Chattels Design Contest,” which invited aspiring designers to create a piece inspired by the brand’s logo. The winning designs were produced as limited-edition pieces, with proceeds directed towards the Ministry of Climate Change & Environment – UAE, highlighting the brand’s commitment to both creativity and sustainability.
Additionally, Chattels & More has been actively involved in promoting local talent, providing platforms for emerging designers to showcase their work and contribute to the vibrant design community in the UAE.
Chattels & More’s dedication to excellence has not gone unnoticed. The brand has received numerous accolades and recognitions within the industry, solidifying its position as a leader in the UAE’s home décor sector. These achievements are a testament to the brand’s unwavering commitment to quality, innovation, and customer satisfaction.
Looking ahead, Chattels & More plans to continue expanding its presence both regionally and internationally. With a strong foundation built on visionary leadership and a clear understanding of market needs, the brand is poised for sustained growth and success in the ever-evolving home décor industry.
Chattels & More’s journey from a modest startup to a leading home décor brand in the UAE is a testament to the power of vision, leadership, and a deep understanding of customer needs. With a commitment to quality, innovation, and community engagement, the brand continues to set benchmarks in the industry, crafting spaces that are not only beautiful but also meaningful.
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