DreamFolks Services (DreamFolks), one of India’s leading travel and lifestyle‑services firms, has announced that it will acquire a 60.24% stake in Easy to Travel (ETT), a Dubai–based airport‑services distribution platform. The total investment amounts to roughly ₹36 crore (about US$4 million).
This deal aligns with DreamFolks’ broader ambition to expand beyond its traditional base in India and build an internationally integrated travel‑services business. The acquisition comes after stepped back from its domestic airport‑lounge operations a strategic pivot that made global expansion a natural next step.
Easy to Travel (ETT) operates a global airport‑services network that spans by its own count 120 countries, over 500 airports, and more than 1,200 “service touchpoints.” These services include lounge access, fast‑track and meet‑and‑assist facilities, buggy transfers, delay‑care support, and even global eSIM services.
Crucially, ETT isn’t just about ground‑level services: the platform also boasts a modern tech stack, including API‑driven distribution, mobile solutions, and white‑label tools. For DreamFolks, acquiring ETT means adding a robust technology backbone and a well‑established global distribution network to its own service offerings.
With its majority acquisition of ETT, DreamFolks gains a strategic base in Dubai a major global aviation and business hub. This gives the company immediate access to international airport‑services demand, and allows it to serve customers far beyond India’s borders.
The acquisition also diversifies DreamFolks’ business model. Until recently, the company’s strength lay mainly in providing airport‑lounge services in India. By acquiring ETT, DreamFolks expands its offerings into a broader suite of airport and travel‑related services globally, mitigating risk from over-reliance on a single service line.
ETT’s technology-driven distribution platform gives DreamFolks capabilities that go beyond traditional lounge access. With APIs, mobile tools, and white-label solutions, DreamFolks can now aim for scalable, programmable services, better distribution through global travel agents, fintechs, airlines and OTAs, and potentially more seamless user experiences worldwide.
Combined with DreamFolks’ domain knowledge and existing partnerships, this move positions the company to deliver a richer travel‑service portfolio potentially including fast‑track immigration, meet-and-greet services, global eSIM packages, and more on a global scale.
For DreamFolks, the deal is a launchpad to go international in a big way. The company steps out of a purely domestic context and becomes a player in global airport services, possibly catering to Indian outbound travellers, global flyers, travel partners, and more.
For Easy to Travel, becoming part of DreamFolks affords access to a broader customer base, especially within India — a large and growing outbound‑travel market and the resources of a bigger organisation. Their existing network and technical architecture gains potential for scale and reach.
As put by DreamFolks’ leadership, the acquisition is more than about technology or assets. It’s about inheriting a legacy of trust and a deep network of partners built over two decades strengthening DreamFolks’ long-term vision of building a truly global travel‑experience platform.
The acquisition is still subject to procedural requirements including regulatory filings under overseas‑investment rules and formal transfer/issuance of shares under the purview of the regulatory authorities in Dubai. Completion is expected within 120 business days.
Moreover, integrating two companies one rooted in India and another in Dubai comes with cultural, regulatory, and operational challenges. Harmonising service standards, technology platforms, and global operations isn’t trivial.
It remains to be seen how DreamFolks will leverage ETT’s network: whether it will reintroduce lounge‑like services globally, focus on premium travellers, or expand into allied services (e.g., eSIM, ground transit, fast‑track). Market reception, pricing strategies, and partnerships will play a key role.
For frequent travellers especially those moving between India and international destinations this acquisition could translate into a more seamless, integrated travel experience. Instead of juggling multiple service providers, travellers may get access to a wide array of airport‑related services under one umbrella.
For the travel‑service industry, this marks a consolidation trend where service providers aim for global reach and diversified offerings rather than being limited to one geography or niche (like lounge access).
For travel‑related businesses banks, airlines, fintechs, OTAs this could open new collaboration opportunities. A global distribution platform like Easy to Travel, when backed by DreamFolks, might make it easier to bundle airport services, offer premium travel packages, or upsell ancillary services to customers.
DreamFolks’ acquisition of a majority stake in Easy to Travel is a bold, forward‑looking move. It signals the company’s intent to transform from a domestic lounge‑access aggregator into a global travel‑services powerhouse with a broad service portfolio.
By combining ETT’s global network, advanced technology, and international reach with DreamFolks’ operational experience and ambitions, the acquisition sets the stage for a new chapter in travel services one that could redefine how travellers access lounges, fast‑track services, eSIMs, and many other amenities across continents.
If executed well, this deal could make DreamFolks a key global player in airport‑services distribution and offer travellers a more unified, premium experience wherever they fly.
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