Dubai, known for its luxury lifestyle, world-class tourism, and digital innovation, has just taken another big step to improve how visitors explore the city. The 4Aguest platform, a digital concierge and travel assistance system designed for Dubai tourists, has announced a major new update this week.
This latest version includes smarter AI features, personalized trip planning tools, Arabic language support, improved mobile compatibility, and direct integration with the city’s hospitality and transportation networks. The upgrade comes just in time for Dubai’s peak travel season and aligns with the city’s broader goals to become the world’s most visitor-friendly smart city.
4Aguest was launched in late 2023 as a one-stop digital guide for tourists visiting Dubai. The platform aims to help visitors book tours, find accommodations, get travel advice, and explore local experiences — all in one place. It is especially popular among first-time travelers, solo tourists, and digital nomads looking for real-time recommendations and local insights.
The app and website allow users to chat with a virtual concierge, discover trending attractions, book verified experiences, and even get emergency support if needed. In less than two years, 4Aguest has gained strong traction, serving over 2 million users from more than 100 countries.
The August 2025 update brings several new features and fixes that are expected to boost both user engagement and satisfaction. Here are the highlights:
The Department of Economy and Tourism (DET) in Dubai welcomed the update as a milestone in the city’s mission to create a tech-first tourist experience.
“4Aguest is part of our long-term digital transformation strategy,” said Saeed Al Marri, Director of Tourism Services at DET. “The latest update makes the app more responsive to tourist needs and reflects our focus on personalization, convenience, and real-time service delivery.”
The government is also planning to connect the platform with other digital services, such as visa application tracking, hotel check-in support, and even AI-guided cultural translations.
Early reviews of the update have been mostly positive.
Tina Zhao, a traveler from Singapore, shared her experience: “I landed in Dubai with zero plans, but 4Aguest helped me organize three full days, including food, shopping, and sightseeing. The new itinerary builder is super smart.”
Meanwhile, local businesses have also praised the changes. Boutique hotel owner Rami Khoury said: “We’ve seen a 30% increase in direct guest bookings through 4Aguest. The update has made it easier for us to showcase our services to tourists who are already planning their trip in real time.”
Despite the excitement, 4Aguest still faces some challenges. Some users have reported occasional bugs in the Android version, while others have requested more language options like Russian, Hindi, and Chinese. The developers have acknowledged the feedback and confirmed that more updates are on the way.
The next version, expected later this year, may include smart wearables integration, voice-based concierge features, and cross-border trip extensions for visitors heading to other Gulf countries like Oman or Saudi Arabia.
With global tourism picking up again after the pandemic years, digital tools like 4Aguest are becoming essential. Dubai’s decision to invest further in tech-driven hospitality reflects its position as a forward-thinking travel hub.
If the latest update delivers on its promise, 4Aguest may soon become the go-to travel assistant for anyone visiting Dubai from business travelers and influencers to backpackers and families.
As Dubai continues to attract millions of visitors each year, the 4Aguest platform could very well shape how future travelers experience the city smartly, smoothly, and with a personal touch.
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