
The World of Coffee Dubai returns with more ambition than ever in 2026. Running from 18–20 January at the Dubai World Trade Centre (DWTC), the fifth edition of the event will feature a bold new expansion: three live auctions under the banner of DMCC’s “Dubai Coffee Auction.
Over the years, World of Coffee Dubai has grown from a modest gathering to a major global marketplace today attracting thousands of visitors and hundreds of international exhibitors.
This development underscores Dubai’s rising status as a global coffee hub where origin producers, roasters, buyers, and enthusiasts converge to connect, trade, and celebrate coffee culture.
Expanding from fewer auctions in past editions, the 2026 format deliberately pushes the envelope. The three auctions aim to bring multiple kinds of offerings to the table: rare microlot coffees, signature roasts from producers and exhibitors, and even limited‑edition coffee equipment.
Last year’s auction success with select microlots fetching bids above US$10,000 per kilogram showed the world just how high demand is for premium coffee.
With three auctions, the 2026 edition is poised to offer greater variety, more opportunities for producers and buyers, and a stronger platform to connect origin markets with global demand all under one roof in Dubai.
While full details are yet to be publicly disclosed, the announced structure of the auctions offers a peek into the event’s ambitions:
This variety ensures that the event isn’t only about beans it’s about the full spectrum of specialty coffee: from origin to cup, from farm to final brew.

The expanded auction program at World of Coffee Dubai 2026 reflects larger shifts in the global coffee industry. Specialty coffee particularly high‑grade microlots is in growing demand, and buyers are willing to invest significantly for exceptional quality. Dubai’s strategic geography and infrastructure make it a natural international hub bridging origin markets (e.g. Africa, Latin America, Asia) with global buyers. Seen in this light, the 2026 auctions aren’t just an event they’re a milestone in global coffee commerce.
For producers and roasters, this offers unprecedented exposure and access to international buyers. For buyers from café owners to global distributors it’s a chance to source rare, premium coffee in a competitive, transparent, and curated environment. For the global coffee community, it signals rising appreciation for quality, traceability, craftsmanship, and innovation.
World of Coffee Dubai isn’t just auctions. The 2026 edition continues to build on its legacy as the Middle East’s leading speciality‑coffee trade show. From roaster villages to brew bars, from workshops and seminars to national championships, the event offers a holistic coffee experience.
With approximately 77% of exhibitors expected from international markets, the event mirrors global confidence in Dubai as a global coffee hub and marketplace.
As the UAE coffee market surges with projections showing continued growth World of Coffee Dubai 2026 might just mark a turning point: where global coffee trade embraces premium, speciality, and artisanal coffee like never before.

For everyday coffee enthusiasts and home brewers, the ripple effects of such an event matter. As specialty coffees and microlots gain visibility and demand, we can anticipate wider availability of high‑quality beans even outside traditional origin markets. More producers may focus on sustainable, high‑quality farming. More roasters may experiment with rare beans, unique roasting profiles, and small‑batch offerings. Even for global cafés and small shops, access to rare beans might become easier — albeit pricey.
In short, World of Coffee Dubai 2026 isn’t just an industry event for insiders. It’s shaping the future of coffee for all of us whether you savour your morning cup at home, run a café, or simply love exploring flavours.
With three live auctions, rare coffees, global participants, and an expansive platform for trade and culture, World of Coffee Dubai 2026 promises more than just beans — it promises transformation. For producers, buyers, and coffee lovers worldwide, this event could mark the beginning of a new era in global coffee trade: where quality, craft, and connection take center stage.
If you like, I can also forecast how this might influence coffee prices globally, or profile some of the rare microlots likely to be auctioned. Would you like me to build that for you now?
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