ELIRE Dubai: Lux* Launches Iconic Branded Residences

ELIRE Managed By Lux* Breaks Ground in Dubai’s Luxury Scene

Dubai is set to witness a transformative addition to its luxury real estate landscape with the groundbreaking of ELIRE Managed By Lux*. Developed by QUBE Development in collaboration with The Lux Collective, this landmark project promises to redefine the city’s branded residence segment. Combining architectural brilliance with world-class hospitality, ELIRE is poised to become the ultimate symbol of sophisticated urban living.

A Milestone in Branded Residences

The launch of ELIRE marks a significant milestone for both QUBE Development and The Lux Collective. This project represents the Middle East debut of LUX* branded residences, bringing their globally recognized standards of luxury and service to Dubai’s vibrant Business Bay. With a strong focus on people-centric design, sustainability, and unparalleled service, ELIRE is more than just a residential complex—it is a lifestyle statement.

Prime Location in Business Bay

Strategically located in Dubai’s bustling Business Bay, ELIRE offers residents the perfect blend of connectivity, prestige, and convenience. Business Bay has consistently ranked among the city’s top real estate destinations, and ELIRE’s prime position ensures that future homeowners enjoy proximity to key business hubs, retail destinations, and entertainment venues. The area’s thriving market adds long-term value and investment potential to this iconic development.

Exclusive Residences and Thoughtful Design

ELIRE will feature 100 exclusive luxury residences, each meticulously designed to provide a sense of openness, light, and harmony with its surroundings. Phase 1 sales have already begun, offering fully furnished 3- and 4-bedroom duplex apartments. Every unit boasts expansive layouts, sophisticated finishes, and thoughtful design elements aimed at enhancing comfort and elegance.

The architecture emphasizes a modern aesthetic with clean lines and natural light, creating homes that feel both timeless and contemporary. Attention to detail ensures that each residence is not only visually striking but also highly functional, catering to the lifestyle demands of discerning residents.

Integrated Luxury Services by LUX*

What truly sets ELIRE apart is its integration of LUX*’s renowned hospitality services. Future residents will enjoy a seamless blend of private living and hotel-style amenities, including:

• Personal concierge and 24/7 assistance
• Housekeeping and in-home services
• Exclusive spa and wellness experiences
• Private dining and chef services
• Chauffeur and transportation arrangements

This level of service ensures that ELIRE residents experience comfort, convenience, and luxury at every turn, making it a unique offering in Dubai’s real estate market.

Visionary Collaboration Between QUBE and LUX*

The partnership between QUBE Development and The Lux Collective combines expertise in architectural innovation with mastery in luxury hospitality. QUBE’s CEO, Egor Molchanov, emphasized the project’s focus on enduring value, sustainable design, and cultural integration. He noted that ELIRE is intended to be a residential experience that transcends ordinary living, offering both global standards and local identity.

Olivier Chavy, CEO of The Lux Collective, highlighted the brand’s commitment to sophisticated urban living. With a focus on innovation, sustainability, and service excellence, LUX* aims to deliver a new paradigm in branded residences. ELIRE is a tangible manifestation of this vision, merging luxury living with practical, people-focused solutions.

Sustainability and Smart Living

ELIRE is designed with sustainability at its core, reflecting Dubai’s growing emphasis on eco-conscious urban development. The residences incorporate energy-efficient technologies, environmentally responsible materials, and green spaces that promote wellness and community engagement. Residents can enjoy the benefits of modern living while contributing to a more sustainable urban environment.

Investment Potential and Market Impact

The launch of ELIRE comes at a time when Dubai’s luxury real estate sector is experiencing heightened demand. Branded residences offer long-term value, premium rental potential, and unmatched lifestyle benefits, making them an attractive investment for high-net-worth individuals.

With its combination of prime location, exceptional design, integrated services, and sustainable practices, ELIRE is poised to set a new benchmark for branded residences in the region. It is expected to draw both local and international buyers looking for prestige, exclusivity, and long-term value.

Lifestyle and Community

ELIRE is more than just a residence—it is a community designed for those who value experiences, culture, and connection. Residents will have access to social and recreational spaces, private lounges, fitness facilities, and wellness areas. The development encourages a balanced lifestyle that seamlessly integrates work, leisure, and social interaction.

Timelines and Future Outlook

Construction has officially begun, with handover expected in 2028. Phase 1 sales offer an opportunity for early investors and homebuyers to secure their place in one of Dubai’s most anticipated residential projects. As the city continues to evolve as a global luxury destination, ELIRE stands ready to define the future of branded urban living.

Conclusion: A New Era in Luxury Living

ELIRE Managed By Lux* is set to reshape Dubai’s residential landscape, bringing together architectural elegance, world-class hospitality, and sustainable design. By combining the expertise of QUBE Development with The Lux Collective’s pioneering luxury services, ELIRE will redefine what it means to live in a branded residence. For those seeking an unparalleled lifestyle experience, ELIRE represents an extraordinary opportunity to invest in Dubai’s most anticipated luxury address.

Do Follow Estate on Instagram.

Burj Capital Dubai: Redefining the City’s Commercial Skyline