In an industry often slow to adapt, Elliot Jones stands out as a rare blend of marketer, strategist, technologist, and relationship builder. From shaping digital strategy at one of the world’s biggest consumer brands to co founding a global real estate technology platform, his journey reflects a career driven by impact, clarity, and connection.
Elliot is not just another tech founder chasing disruption for the sake of it. His work is rooted in a deep understanding of people, trust, and how value truly moves across borders. Today, as the co founder of ADVSR.ai, he is quietly reshaping how real estate advisors and developers connect with global demand.
This is the story of how Elliot Jones built a career by spotting gaps early, taking bold steps, and choosing people over noise.
Elliot Jones began his professional journey far from property brochures and development launches. His career started in the media world, where he ran social media strategy at Coca Cola. Working inside a global consumer brand gave him something few professionals experience early on a front row seat to scale.
At Coca Cola, he saw firsthand how data, distribution, and digital strategy could directly influence commercial outcomes. Every campaign was measured. Every channel mattered. Every decision was tied back to growth.
That environment shaped his thinking permanently. It taught him that success was not about visibility alone but about how effectively a message travels to the right audience at the right moment.
While many professionals would stay comfortably within such a global brand, Elliot saw something else. He saw transferable value.
The move into real estate was not accidental. Elliot noticed something obvious yet largely ignored at the time. Real estate was operating behind the curve digitally.
Compared to other industries, property marketing and distribution felt fragmented, manual, and outdated. Data was underused. Collaboration was limited. Distribution relied heavily on portals and passive exposure.
For Elliot, this represented opportunity.
He transitioned into the real estate sector and quickly began leading digital teams at the United Kingdom’s largest PLC and LLP real estate firms. Working closely with advisors, developers, and senior leadership, he focused on modernising how property was marketed and distributed.
These roles placed him at the intersection of strategy and execution. He was not working in isolation but embedded within real businesses, solving real problems.
The result was clear. With the right digital approach, impact could be made quickly.
Leading digital teams across major real estate organisations gave Elliot credibility that could not be manufactured. He worked directly with advisors on the ground and developers managing large scale projects.
He learned how deals actually move. Where friction appears. Where trust matters more than advertising.
While his background was predominantly marketing, his role expanded naturally. Over time, he became the de facto tech function for many clients, advising on systems, workflows, and digital infrastructure.
This period of his career was defined by learning at speed. It also made one thing increasingly clear.
The real problem in real estate was not marketing quality. It was distribution.
In 2020, Elliot Jones co founded ADVSR.ai, a global B2B referral network and operating platform for real estate advisors and developers.
The idea was simple but powerful.
Instead of relying on portals or mass advertising, ADVSR.ai enables professionals to collaborate through trusted networks. Advisors can distribute inventory across borders, connect with verified partners, and access international demand using data led workflows.
It was designed to reflect how real estate actually works. Through relationships, referrals, and trust.
By digitising this dynamic, ADVSR.ai brought clarity, transparency, and scalability to an otherwise informal process.
Like many founders, Elliot’s day to day role is best described as a Swiss Army knife.
He moves between client conversations, new business development, product design, marketing strategy, operations, HR, and legal matters. Every day brings a different challenge. Every decision impacts growth.
This phase of his life has been intense but intentional. Elliot has stayed close to users of the platform, ensuring that the product evolves based on real needs rather than assumptions.
As the company has grown, he has taken steps to rebalance. Recently, he brought on a dedicated marketer to support growth, allowing him to focus more on strategy, partnerships, and long term direction.
It reflects a founder maturing alongside his business.
When asked what keeps him in real estate after more than a decade, Elliot’s answer has evolved.
Initially, it was the opportunity to make an impact. The industry was behind the curve digitally, and meaningful change could be created quickly.
Ten years on, it is the people.
Real estate, in Elliot’s words, is a global language. It connects cities, cultures, and individuals. The relationships he has built through the industry have grown into close friendships across continents.
This human element is what keeps him engaged. It is a rare mix of commercial challenge and personal connection that few industries offer.
One of Elliot’s most consistent beliefs is that distribution is the key to success in real estate.
A property can be marketed loudly to the public or quietly through private networks. What matters most is not noise but access to demand.
Quality product alone does not guarantee results. The right buyer needs to see it at the right time through a trusted source.
ADVSR.ai focuses on this principle. Rather than passive exposure, the platform enables real time visibility into where demand is coming from and who is driving it.
This gives advisors and developers greater control and faster outcomes.
Elliot believes the world is increasingly becoming a referral marketplace.
Buyers and sellers today are more discerning and less responsive to traditional advertising. A trusted recommendation carries far more weight than any paid impression.
This shift is visible across industries, but it is especially powerful in real estate where trust is everything.
ADVSR.ai was built to digitise this referral dynamic. It allows trusted introductions to happen globally with transparency and measurable outcomes.
In doing so, it bridges the gap between traditional relationship based business and modern digital infrastructure.
ADVSR.ai operates with a strong global focus. Particular emphasis is placed on investor led and emerging markets where cross border demand is strongest.
Key regions include Dubai, Saudi Arabia, and Western Europe.
The platform is also deeply engaged in new build and development led hubs such as Miami and Dubai. These markets attract international capital, lifestyle buyers, and large scale residential projects.
Elliot’s understanding of these markets comes not just from data but from years of relationships and on the ground insight.
At its core, Elliot believes the real estate industry is fundamentally inefficient.
Unnecessary friction between stakeholders slows the process at every stage. Misalignment, lack of transparency, and outdated workflows all contribute to lost opportunity.
ADVSR.ai focuses on one critical part of that journey. Introducing the buyer to the seller.
By improving collaboration, reducing friction, and increasing transparency, the platform helps developments reach the right buyers faster.
The goal is not disruption for its own sake but better outcomes for everyone involved.
Despite operating globally, Elliot maintains a lifestyle grounded in focus and balance. His workdays are structured around problem solving, conversations, and strategic thinking rather than constant promotion.
He is visible but intentional. Present but not performative.
Through platforms like LinkedIn and short form video, he shares insight rather than hype. His content reflects lived experience, not theory.
It is this quiet consistency that resonates with professionals across markets.
As ADVSR.ai continues to scale, Elliot Jones remains clear about his priorities.
Build meaningful partnerships. Improve distribution efficiency. Support advisors and developers with tools that actually help them close deals.
His journey is not about overnight success but sustained impact.
From global consumer brands to global property networks, Elliot’s career reflects a rare combination of strategy, humility, and long term vision.
In an industry often defined by noise, he is proving that clarity and trust still win.
Do follow him on Instagram.
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