Egor Maslennikov is a name that evokes both admiration and curiosity in the real estate world. As the founder of Object 1, one of Dubai’s most dynamic emerging real estate development companies, his journey has been marked by bold decisions, relentless vision, and a commitment to design excellence. This article delves into how he began, what inspired the launch of Object 1, and how his leadership continues to shape Dubai’s evolving skyline.
Before entering Dubai’s competitive real estate scene, Egor Maslennikov built his foundations in Ukraine, particularly in Kharkiv. With a strong academic background in economics, he developed an early interest in construction, investment, and urban planning. His early years were defined by entrepreneurial thinking, long before Dubai became part of his plan.
Maslennikov’s first ventures in development provided valuable lessons about market behavior, design efficiency, and investor trust. When global and regional shifts disrupted his Ukrainian business interests, he turned toward the Middle East as a new opportunity. Dubai’s economic resilience, visionary leadership, and architectural innovation became a perfect match for his ambitions.
By 2022, Egor Maslennikov saw a gap in Dubai’s real estate market. While the city had many luxury developments, few offered a true balance of aesthetic design, sustainability, and smart living technology. He envisioned a brand that could merge all three, creating not just buildings but lifestyle-driven communities.
Object 1 was built around a simple but powerful idea — premium living through innovation. From the start, Maslennikov wanted his projects to reflect artistic architecture, sustainability, and comfort. He aimed to build spaces that inspired both investors and residents, while aligning with Dubai’s urban development goals.
From its inception, Object 1 positioned itself as more than just a development company. Maslennikov created a brand identity centered on modern architecture, clean design, and a strong emotional connection with customers.
Every project name carries the symbolic number “1,” representing both innovation and the idea of being “first” — first in concept, execution, and experience. This creative branding became a signature style that differentiated Object 1 from other developers.
Within its first two years, Object 1 made an impressive entry into Dubai’s premium real estate sector. The company launched several residential projects across Jumeirah Village Circle (JVC), Jumeirah Village Triangle (JVT), and Jumeirah Garden City.
Each project focused on a mix of design, livability, and smart technology. From distinctive facades to thoughtfully planned interiors, Maslennikov ensured every building told a visual story. His approach was not only about selling property but creating environments that enhance everyday life.
Object 1 grew faster than anyone anticipated. The company attracted strong investor confidence, thanks to its commitment to high standards and transparency. Within just a few years, it achieved impressive growth in sales volume and brand visibility.
Maslennikov’s leadership style played a vital role in this success. He combined hands-on management with an emphasis on teamwork, ensuring every department—from design to sales—operated with precision and creativity.
Egor Maslennikov built Object 1 on a philosophy that quality and sustainability should never be compromised. Each project integrates eco-friendly materials, smart home technologies, and efficient energy systems. His vision aligns with Dubai’s larger sustainability goals, particularly those outlined in the Dubai 2040 Urban Master Plan.
For Maslennikov, architecture is more than construction—it’s an art form. His projects combine natural light, open layouts, and modern materials to create spaces that feel both luxurious and human-centered. He believes that good design enhances mental well-being, productivity, and community interaction.
By focusing on every detail, from floor plans to building facades, Object 1 ensures that design serves a purpose beyond aesthetics—it becomes a statement of living well.
Like any entrepreneur, Maslennikov’s journey has not been without obstacles. Launching a new brand in Dubai’s competitive market required exceptional resilience, particularly for a developer entering during a period of post-pandemic recovery and global economic uncertainty.
He faced the challenges of establishing trust, securing investors, and differentiating Object 1 from established giants. Yet, through transparency, consistent communication, and a clear design philosophy, Maslennikov managed to turn those challenges into stepping stones.
His Ukrainian roots also added complexity. Transitioning operations from Europe to the Middle East demanded cultural understanding, regulatory adaptation, and a redefined strategic vision. Maslennikov embraced these changes as opportunities for growth.
Maslennikov’s leadership style blends creativity with discipline. He remains deeply involved in key decisions, from project design to customer experience. His belief that “details determine destiny” is reflected in Object 1’s meticulous execution process.
He encourages his team to innovate fearlessly and to treat every project as a legacy, not just a transaction. This philosophy has cultivated a culture of passion, accountability, and excellence.
Under his guidance, Object 1 has grown into a dynamic organization of over 350 professionals. Architects, designers, engineers, and marketers work together with a shared purpose: to redefine modern living in Dubai.
Maslennikov places high value on internal culture, promoting collaboration and personal growth. His belief is simple — a company that treats its team well will always deliver better results to its customers.
Maslennikov’s approach to development centers on harmony between architecture and lifestyle. Projects like RA1N, 1WOOD, V1TER, and EVERGR1N House represent Object 1’s signature style—sleek designs, high-quality materials, and smart features that cater to the modern urban dweller.
Each development embodies innovation, with amenities designed to promote wellness, community, and comfort. From rooftop pools and fitness zones to eco-friendly interiors, Object 1 continues to push the boundaries of what modern residential design can offer.
Beyond design, Object 1 focuses heavily on the customer journey. Flexible payment plans, personalized design options, and transparent communication have become the company’s hallmark. Maslennikov’s belief in long-term relationships ensures that every customer feels valued, from purchase to post-handover.
Egor Maslennikov sees Dubai as the starting point for something much bigger. Object 1 is planning to expand its presence across the UAE, with Abu Dhabi being a key focus. His goal is to establish Object 1 as a regional brand recognized for design leadership, sustainability, and innovation.
Maslennikov’s future vision includes integrating AI-driven systems, advanced green building technologies, and adaptive urban design to make Object 1’s projects even more efficient and environmentally conscious.
He aims for Object 1 to become synonymous with trust and creativity—two values that define his personal journey as much as they define the company.
Egor Maslennikov’s story offers valuable lessons for aspiring entrepreneurs and developers:
Egor Maslennikov’s rise from Ukrainian developer to founder of Object 1 in Dubai is a remarkable example of vision, reinvention, and persistence. His focus on architecture as art, sustainable innovation, and customer experience has set Object 1 apart in a crowded market.
While challenges remain, his leadership continues to drive the company forward with momentum and purpose. Maslennikov’s journey is a testament to how ambition, adaptability, and integrity can build not just towers—but lasting trust and transformation in an entire industry.
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