Growing up, she often accompanied her mother, an architect, to construction sites. Watching her mother transform drawings into real buildings sparked an early fascination in Karina Rivas. “Observing her transform ideas into real buildings taught me resilience, vision, and passion for real estate,” she recalls. That exposure instilled the foundation for her career in marketing and sales, eventually shaping her vision for the real estate industry.
Initially, Karina worked in marketing and sales. But she quickly realized her true calling lay at the intersection of marketing and real estate. She noticed the struggles of agents navigating a rapidly changing digital landscape and was inspired to help them thrive. “I was inspired by the challenge of helping real estate professionals thrive in an evolving digital world,” she says. Combining her marketing expertise with real estate allowed her to create meaningful impact, helping professionals grow their businesses while introducing modern strategies to a traditional sector.
Karina’s biggest achievement is the creation of her proprietary real estate marketing system, known as the “Método Rivas.” The method is already established and has hundreds of students. “It matters because it empowers professionals to achieve consistency, autonomy, and growth, proving that knowledge, when applied, can transform lives and entire businesses,” Karina explains. The method’s focus on practical, repeatable strategies has helped many agents increase sales and establish authority in their markets.
The real estate market is notoriously competitive, and Karina had to prove herself early on. Many professionals were skeptical of new approaches, preferring traditional methods over innovation. “The biggest challenge was proving myself in a competitive market, showing that strategy and innovation could outperform tradition,” she admits. This pressure pushed her to act decisively, build credibility quickly, and demonstrate that consistent effort and innovative thinking could produce measurable results.
Karina’s long-term goal is nothing short of transforming the real estate industry worldwide. She is further developing her “Método Rivas” to help agents not only increase sales but also gain autonomy and predictability in their careers. I’m developing the Método Rivas a real estate marketing method that empowers professionals to triple sales, she says. By teaching agents to use modern tools and structured strategies, she aims to create a global standard for success in real estate marketing.
One of the most important lessons Karina has learned is that success rarely comes from luck. Instead, it is the result of consistent application of strategies and disciplined work. The most valuable lesson is that success comes from consistency, not luck, she explains. Applying these principles daily allows professionals to achieve predictable growth and stability. This focus on building systems, not just chasing immediate results, has been central to Karina’s approach and the core of her marketing method.
Beyond sales numbers and awards, Karina hopes her legacy will be measured by the professionals she empowers. She wants real estate agents to believe in their ability to shape their careers and achieve sustainable growth. “I hope to leave a legacy of transforming real estate marketing by empowering professionals with autonomy and consistency, she says. I want to be remembered as the person who made real estate agents believe in their own power to create stability and growth.”
Reflecting on her journey, Karina emphasizes the importance of trusting instincts, building strong relationships, and embracing change. She encourages professionals to see challenges as opportunities for growth. I would tell my younger self: trust your instincts, focus on building relationships, and don’t fear change, she advises. “Every challenge hides an opportunity. Embrace technology early, because it will become the biggest ally in shaping your success.”
Karina is not only a visionary in her field but also an entrepreneur at heart. She is the owner of a construction company and has been its Marketing Director for the past 13 years. In addition, she is a real estate developer and a licensed real estate agent. Her experience in sales and marketing is extensive and backed by 22 years of professional experience and postgraduate degrees in both marketing and sales. Today, she leads her own agency, focused on transparency, professionalism, and close relationships with clients. “I believe in my community and work every day to contribute to its growth,” she shares.
Karina understands that no one achieves success alone. She has built a team that shares her values and passion, working together to transform the real estate landscape. I built an incredible team, full of energy and commitment, because I know that success is achieved together, she says. We don’t just sell properties; we create opportunities and dreams for our clients.”
As Karina continues to refine her “Método Rivas,” her focus remains on empowering professionals worldwide. Her innovative approach, grounded in consistency and strategy, sets a new benchmark for the industry. Each course, each challenge, and each goal achieved confirmed that when something excites you, the effort is worth it, she concludes. Karina’s journey proves that vision, resilience, and consistent action can transform both individuals and the entire real estate sector.
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