Sarah Lamine is a dynamic entrepreneur, international public speaker and the Founder and CEO of Convergen Agency. She also founded LiveMetrics, a SaaS platform designed to help ecommerce brands better understand their performance and revenue data in real time. With a presence on global stages through Affiliate World Conferences and other international events, Sarah’s story is one of determination, bold vision, and continuous growth in the competitive world of digital business and marketing.
Sarah’s journey began with a strong interest in digital innovation and marketing. Over the past decade she has built her skills in strategy, media and branding, ultimately leading her to launch her own ventures that now serve a global clientele. Her work focuses on helping brands thrive in the digital landscape through data-driven growth and smart performance branding.
Like many founders, Sarah’s early professional life was shaped by challenges that tested her resilience. Before launching her own companies, she gained experience in various marketing roles which helped her understand the technical and strategic aspects of business growth. Her education included engineering and digital economy, giving her the analytical tools to turn ideas into high-performing digital solutions.
The transition from employee to entrepreneur was not easy. Facing the uncertainty that comes with starting something new, Sarah had to build her confidence, expand her network and prove her value in a crowded marketplace. Her willingness to embrace risk and embrace learning set the stage for her later success.
Her early struggles taught her key lessons about leadership, creativity, and the importance of developing a resilient mindset. These experiences shaped the way she leads her teams today and the philosophy behind her approach to business.
At the heart of Sarah’s entrepreneurial journey is Convergen Agency, a performance branding and digital marketing company that works with brands around the world. Under her leadership, Convergen focuses on boosting online presence, optimizing conversion rates and delivering measurable return on ad spend for its clients. The agency blends creative strategy with media buying and analytics to help brands grow their digital footprint.
From its base in Tunis, the company has grown to serve clients internationally, attracting attention for its results-driven approach. Sarah’s leadership has been central to this growth, constantly pushing for innovative solutions and collaborative success.
Convergen’s work covers areas such as social media advertising, search marketing, email campaigns and web development, all aimed at creating cohesive digital experiences that convert audiences into loyal customers. The agency’s culture reflects Sarah’s belief in curiosity, collaboration and measurable progress for every project.
While building Convergen, Sarah also identified a need in the ecommerce space for clearer performance metrics and real-time insights, especially for brands reliant on cash-on-delivery (COD). This realization led her to launch LiveMetrics, a software platform that helps ecommerce businesses track revenue and marketing performance more accurately.
LiveMetrics was designed to simplify complex data, empowering founders and marketers to understand what truly drives business growth. The platform is part of Sarah’s broader mission to demystify digital performance and provide tools that help businesses make smarter decisions based on real metrics rather than assumptions.
Through LiveMetrics, Sarah has expanded her impact beyond agency clients to a broader audience of online brands seeking to scale sustainably.
In addition to her work as an entrepreneur, Sarah has become a recognized international public speaker. She regularly presents at major industry events like Affiliate World Conferences, where she shares insights about digital marketing, entrepreneurship and scaling brands.
Speaking on global stages has allowed her to connect with audiences from different cultures and industries. Her talks often focus on practical strategies for growth, leadership lessons from her own journey and advice for aspiring entrepreneurs. Through her speeches, she not only highlights trends in digital business but also inspires others to take bold steps toward their goals.
This part of Sarah’s career reflects her larger purpose: to give back by sharing hard-earned knowledge in a way that motivates others to succeed.
Behind the scenes of her professional life, Sarah has worked hard to balance personal growth with business leadership. The challenges of entrepreneurship have tested her resilience, but they also pushed her to evolve as a thinker, leader and mentor.
Her journey has not been without setbacks, but each challenge became an opportunity to refine her vision and strengthen her resolve. For Sarah, success is not just about business milestones, it’s about continuous learning and helping others along the way.
Her ability to adapt to change, think critically and stay focused on long-term goals has been a key driver of her success.
What makes Sarah’s story compelling is not only her achievements but also her commitment to inspiring others. By showcasing her own journey, struggles and breakthroughs, she encourages young professionals and aspiring entrepreneurs to believe in their potential and embrace entrepreneurship as a path to growth and impact.
Through her public presence and personal brand, Sarah has become a role model for many who see in her story a reflection of their own dreams for innovation and independence.
She exemplifies how dedication, strategy and a willingness to step outside comfort zones can lead to meaningful achievements in both business and personal life.
Today, Sarah continues to lead Convergen Agency and develop LiveMetrics while also expanding her influence through speaking engagements and mentorship. Her focus is on scaling her businesses, exploring new opportunities in the digital economy and helping others navigate the challenges of building successful ventures.
Her current work reflects a blend of creativity, data-driven strategy and leadership that positions her as a forward-thinking figure in the global business landscape.
Sarah’s story is a reminder that success is not an endpoint, but a continuous journey of learning, growth and impact.
From her early struggle to her current role as a global entrepreneur and speaker, Sarah Lamine’s journey offers inspiration and insight for anyone seeking to make their mark in business. Her accomplishments with Convergen Agency and LiveMetrics demonstrate her ability to turn challenges into opportunities and lead with purpose.
Through her voice on the international stage, she continues to inspire others to pursue their visions with confidence, resilience and clarity. Sarah’s journey is a testament to the power of perseverance, innovation and sharing knowledge with the world.
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