In a market as dynamic and competitive as Dubai, real estate success isn’t just about listings. It’s about strategy, timing, and the ability to read what others miss.
That’s what has made Jad Kobeissi stand out. Today, as the founder of Habitas Homes, Jad is building a reputation as a trusted real estate advisor and entrepreneur known for sharp market insight, client-first guidance, and a data-led approach to decision-making. But his story doesn’t begin with property. It begins with reinvention.
Before stepping into Dubai’s real estate scene, Jad built his career in marketing, working with fast-moving tech startups and later at a leading fintech company. It was a world driven by performance, customer psychology, and data. Skills that would later become key pillars in his real estate success.
In 2020, Jad lost his job, a moment that could have stopped his momentum. Instead, it became his turning point.
Shortly after, he transitioned into the short-term rental industry, where he co-founded Koze, a holiday homes company alongside his partner. What started as a new direction quickly became a serious business. Through a blend of business development, strategic acquisitions, and partnerships, the company grew rapidly, scaling to over 100 managed units and becoming a significant player in a space that relies heavily on operational excellence and high occupancy performance.
That experience shaped how Jad sees property today.
For him, real estate isn’t simply about selling a home. It’s about understanding performance. Which areas grow sustainably. Which communities attract the strongest rental demand. Which projects protect downside risk.
In 2023, Jad began applying the same projection and performance model he had used in the holiday homes sector to a new focus: helping investors identify Dubai’s strongest-performing locations based on real indicators, not trends.
This shift placed him in a unique position in the market, not just as an agent, but as a consultant-minded operator who understands both investment fundamentals and real-world rental performance.
As his name grew, Jad went on to gain hands-on experience within Dubai’s competitive brokerage landscape, working with respected companies including McCone Properties. Those years sharpened his exposure to off-plan launches, resale dynamics, and investor behavior, preparing him for the next chapter: building something of his own.
By summer of 2025, Jad officially founded Habitas Homes, positioning it as a boutique brokerage with a performance-driven approach.
The vision behind Habitas Homes is simple:
In an industry where speed often overshadows strategy, Jad built Habitas Homes to be the opposite. A firm where education and clarity are part of the service, not an afterthought.
The results spoke quickly.
In 2025, Jad achieved over 100 million AED in sales transactions, establishing himself not only as a fast-rising founder, but as one of the market’s standout performers, particularly in investment-focused deals.
But for Jad, the milestone wasn’t just about volume. It was proof that a more intelligent, client-aligned model works in Dubai real estate.
Clients often describe Jad as direct, responsive, and deeply invested. But what truly sets him apart is the blend of:
He also speaks both English and Arabic, allowing him to connect naturally with a broad range of clients, from local buyers and GCC investors to international clients relocating to or investing in Dubai.
As Habitas Homes grows, Jad’s focus for 2026 is clear:
With Dubai’s market continuing to evolve, Jad aims to build a brokerage that lasts. One defined not by hype or trends, but by real performance, trust, and long-term client success.
Jad Kobeissi’s story is a modern Dubai success story, not because it’s glamorous, but because it’s real. It’s built on reinvention, resilience, and the discipline to turn experience into strategy.
From marketing and fintech, to building a 100+ unit holiday homes portfolio, to launching Habitas Homes and achieving 100 million AED in transactions in 2025, Jad is proving that in Dubai’s property market, the most powerful advantage isn’t luck.
Do follow him on Instagram.
Read More:- Dubai’s Emaar Brings Global Luxury Vision to Hyderabad’s Musi River 2025
