In a city known for ambition, speed, and scale, standing out in Dubai real estate requires more than market knowledge. It demands trust, resilience, and the ability to deliver results consistently. Liliya Oscar, founder and director of Oscar Real Estate, represents a new generation of real estate leaders who combine experience with a deeply human approach.
Over the past several years, Liliya has established herself as a trusted name in Dubai property transactions, working with clients from across the globe and managing deals involving premium assets valued up to AED 60 million. Her journey reflects not just business growth, but a philosophy rooted in transparency, commitment, and long term value creation.
Oscar Real Estate has now been operating successfully in the UAE real estate market for more than three and a half years, during a period marked by market shifts, global uncertainty, and rapid transformation. Yet the company continues to grow, earning the confidence of investors, homeowners, and international clients seeking stability in one of the world’s most dynamic cities.
Dubai’s real estate market is unlike any other in the world. It is fast moving, internationally driven, and influenced by global capital flows, lifestyle trends, and government led development strategies. Success in such an environment requires more than basic brokerage skills.
With over four years of in depth market experience, Liliya Oscar has developed a deep understanding of Dubai’s property landscape, from luxury villas and waterfront residences to high yield investment properties and off plan developments. This expertise allows her to guide clients through complex decisions with clarity and confidence.
Rather than pushing transactions, Liliya focuses on helping clients understand timing, risk, and long term potential. This approach has helped Oscar Real Estate build a strong reputation for credibility and consistency, reducing uncertainty for buyers and sellers alike.
Clients working with the agency benefit from honest market assessments, realistic expectations, and solutions tailored to their personal or investment goals.
Oscar Real Estate was founded with a clear intention. To create an agency where results and relationships are equally important.
From the beginning, Liliya designed the company around transparency and personalization. Every client engagement is handled with care, whether it involves a first time buyer, a seasoned investor, or a high net worth individual seeking premium property opportunities.
The agency offers end to end services, from property selection and negotiation to transaction support and post sale assistance. This comprehensive approach ensures that clients feel supported throughout the entire journey, especially those entering the Dubai market from abroad.
By successfully handling transactions involving properties valued up to AED 60 million, Oscar Real Estate has demonstrated its ability to operate at the highest level of the market. Such deals require discretion, precision, and absolute trust, qualities that have become central to the brand’s identity.
Long before entering the real estate sector, Liliya Oscar was already building businesses in highly competitive industries. Since 2013, she has been the founder of the Oscar Luxury Travel chain of travel agencies, which has held a leading position in its market for many years.
Operating in the travel and tourism sector taught Liliya valuable lessons about client service, crisis management, and adaptability. Even during periods of global disruption and challenging economic conditions, the company continued to operate successfully, maintaining high service standards and protecting its clients.
This experience shaped Liliya’s leadership style and reinforced the importance of trust and long term relationships. Many of the principles that define Oscar Real Estate today were first developed in the luxury travel industry, where expectations are high and reputation is everything.
Her ability to manage two demanding businesses across different sectors speaks to her discipline, resilience, and strategic thinking.
At the core of Liliya Oscar’s success is a simple but powerful belief. Real estate is not just about property. It is about people.
Every client has a unique story, whether they are relocating to Dubai, expanding an investment portfolio, or securing a home for their family. Liliya takes time to understand these personal motivations before recommending solutions.
This client first mindset has allowed Oscar Real Estate to build long lasting relationships rather than one time transactions. Many clients return for repeat investments or refer friends and family, a testament to the trust the agency has earned.
Liliya believes that excellent market knowledge must be matched with empathy and integrity. By combining data driven insights with a human approach, she helps clients make informed decisions that align with both their financial and lifestyle goals.
The past few years have tested businesses across all sectors. Global uncertainty, changing regulations, and evolving buyer behavior have reshaped the real estate and tourism industries alike.
For Liliya Oscar, these challenges reinforced the importance of adaptability and strategic clarity. Rather than slowing down, she focused on strengthening systems, improving service quality, and staying closely connected to market movements.
Oscar Real Estate has benefited from Dubai’s strong recovery and continued global appeal. The city’s infrastructure, safety, and investor friendly environment have attracted buyers from Europe, Asia, and the Middle East, creating new opportunities for growth.
By staying informed and proactive, Liliya ensures that her clients are always positioned to benefit from market trends rather than react to them.
Beyond business, Liliya Oscar represents a modern entrepreneurial lifestyle built on balance, discipline, and continuous learning. Managing two successful companies requires focus, organization, and the ability to prioritize what truly matters.
Her leadership style is calm yet decisive, grounded in experience rather than hype. She believes that success should be sustainable, not rushed, and that long term growth comes from consistency and credibility.
This philosophy is reflected not only in her professional achievements but also in the way she presents her life and work to the public. Liliya’s journey inspires aspiring entrepreneurs, particularly women, to pursue ambitious goals without compromising their values.
Today, Oscar Real Estate works with clients worldwide, supporting buyers and investors from multiple countries who are drawn to Dubai’s unique combination of opportunity and lifestyle.
The agency’s international reach is supported by clear communication, professional standards, and an understanding of cross border transactions. For overseas clients, navigating a new market can be complex, and Liliya ensures that every step is explained with transparency and care.
This global perspective allows Oscar Real Estate to serve as a bridge between Dubai and the world, helping clients turn ambition into tangible assets.
For Liliya Oscar, real estate is more than a business model. It is a tool for creating stability, confidence, and new opportunities.
Property ownership can represent security, growth, and a sense of belonging. By helping clients make smart real estate decisions, Liliya contributes to their long term financial wellbeing and personal confidence.
This purpose driven approach sets Oscar Real Estate apart in a competitive market. The focus is not on quick wins, but on building foundations that last.
As Dubai continues to evolve as a global real estate hub, Oscar Real Estate is well positioned to grow alongside it. With a strong reputation, a loyal client base, and a clear vision, the company is prepared for the next phase of expansion.
Liliya Oscar remains committed to excellence, innovation, and trust. Her journey from luxury travel to high value real estate demonstrates the power of experience, adaptability, and belief in long term impact.
In an industry often driven by numbers, Liliya has proven that relationships, integrity, and purpose remain the strongest assets of all.
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