Meydan City: 5 Upcoming Projects Targeting Luxury Sports-Lifestyle Buyers in 2025

REAL ESTATE1 month ago

Meydan City, a 40-million-sq.ft. master-planned development in Dubai’s Nad Al Sheba, is redefining luxury living with its focus on sports, lifestyle, and innovation. Home to the world-renowned Meydan Racecourse, which hosts the $30M Dubai World Cup, it blends equestrian heritage with modern urban appeal. In 2025, Meydan’s real estate market is booming, with average property prices at AED 1,600–2,200/sq.ft., 12% YoY capital appreciation, and rental yields of 6–8%.

Its strategic location—10 minutes from Downtown Dubai, 15 minutes from Dubai International Airport via Sheikh Zayed Road (E11) and Al Khail Road (E44) and proximity to landmarks like Burj Khalifa and Dubai Mall, make it a magnet for luxury sports-lifestyle buyers, including high-net-worth individuals (HNWIs), professionals, and sports enthusiasts.

Five upcoming projects Tonino Lamborghini Residences, Keturah Reserve, Knightsbridge, Azizi Riviera 65, and The 100 are tailored to this demographic, offering smart homes (40% of units), eco-friendly designs (LEED Silver, Estidama Pearl), and amenities like rooftop pools, equestrian facilities, and proximity to Meydan One Mall and Ras Al Khor Wildlife Sanctuary.

Aligned with Dubai’s 2040 Urban Master Plan, these projects promise high ROI and an elite lifestyle. Below is an analysis of these projects, their features, and investment potential.

Meydan City, a 40-million-sq.ft. visionary development in Dubai’s Nad Al Sheba, is a premier destination for luxury sports-lifestyle buyers in 2025. Anchored by the iconic Meydan Racecourse, host of the $30M Dubai World Cup, it seamlessly blends equestrian prestige with modern urban living.

With average property prices at AED 1,600–2,200/sq.ft., 12% year-on-year capital appreciation, and rental yields of 6–8%, Meydan’s real estate market thrives, driven by its strategic location 10 minutes from Downtown Dubai, 15 minutes from Dubai International Airport via Sheikh Zayed Road (E11) and Al Khail Road (E44) and proximity to Burj Khalifa, Dubai Mall, and DIFC.

Five upcoming projects Tonino Lamborghini Residences, Keturah Reserve, Knightsbridge, Azizi Riviera 65, and The 100 cater to high-net-worth individuals (HNWIs), professionals, and sports enthusiasts, offering smart home technology (40% of units), sustainable designs (LEED Silver, Estidama Pearl), and exclusive amenities like rooftop pools, equestrian facilities, and views of Ras Al Khor Wildlife Sanctuary.

Aligned with Dubai’s 2040 Urban Master Plan and featuring access to Meydan One Mall, golf courses, and cycling tracks, these projects deliver an elite lifestyle and high ROI. This guide details their features, lifestyle benefits, and investment potential, supported by 2024–2025 data and trends.

1. Tonino Lamborghini Residences

Location: Meydan City, Meydan Avenue, Nad Al Sheba 1, 10-minute drive to Downtown Dubai via E11.
Developer: Gulf Land Property Developers.
Green Certifications: Targeting LEED Silver, Estidama Pearl.
Features: A 40-story tower with 1–4-bedroom apartments and penthouses (800–4,000 sq.ft.). Features automotive-inspired design, smart home systems (AI-driven lighting, security), and solar panels (10% energy savings). Offers rooftop infinity pools, private gyms, equestrian-themed lounges, and views of Meydan Racecourse and Dubai skyline. Includes concierge services and proximity to Meydan Golf Course.
Sustainability Highlights: Eco-friendly materials and water recycling reduce environmental impact by 12%.
Lifestyle Benefits: Walkable to Meydan Racecourse (5-minute walk) and 5-minute drive to Meydan One Mall. Access to Dubai Equestrian Club and cycling tracks (12 km). Ideal for HNWIs and sports enthusiasts seeking branded luxury and urban connectivity.
Price Range: AED 1.8M–10M (AED 2,000–2,500/sq.ft.).
Investment Potential: 6–8% yields, 12–15% appreciation by 2027. Golden Visa eligible (AED 2M+). High rental demand (AED 100K–400K/year) from HNWIs and short-term visitors due to racecourse events and Airbnb-friendly regulations. Offers 70/30 post-handover plan (30% over 3 years).
Why Attractive: Lamborghini branding and racecourse proximity create a unique sports-lifestyle appeal.
Status: Launched Q2 2025, completion expected Q4 2027.

2. Keturah Reserve

Location: Meydan District 7, Nad Al Sheba 1, 15-minute drive to Dubai International Airport.
Developer: MAG Property Development.
Green Certifications: Targeting LEED Silver, Estidama Pearl.
Features: A luxury residential complex with 1–4-bedroom apartments, townhouses, and mansions (1,000–15,070 sq.ft.). Emphasizes “biological well-being” with 27,870 sq.m. park featuring thousand-year-old olive trees, smart home automation (IoT-enabled controls), and solar panels (15% energy savings). Offers wellness spas, rooftop yoga studios, equestrian facilities, and views of Ras Al Khor Wildlife Sanctuary.
Sustainability Highlights: Green roofing and low-energy systems reduce environmental impact by 15%.
Lifestyle Benefits: Proximity to Meydan Racecourse (5-minute drive) and Meydan Tennis Academy (5 minutes). Access to Crystal Lagoon and cycling paths. Suits families and wellness-focused sports enthusiasts with kids’ play areas and premium schools like Kent College Dubai (10-minute drive).
Price Range: AED 2M–25M (AED 1,800–2,200/sq.ft.).
Investment Potential: 6–8% yields, 12–15% appreciation by 2026. Golden Visa eligible. High rental demand (AED 120K–600K/year) from HNWIs and families due to wellness amenities and racecourse proximity. Offers 70/30 post-handover plan (30% over 3 years).
Why Attractive: Wellness-centric design and large-scale park appeal to eco-conscious luxury buyers.
Status: Under construction, completion expected Q2 2025.

3. Knightsbridge

Location: Meydan District 11, Nad Al Sheba 1, 12-minute drive to Business Bay via E44.
Developer: LEOS International.
Green Certifications: Targeting LEED Silver.
Features: A climate-adaptive wellness community with 1–3-bedroom apartments and townhouses (700–2,500 sq.ft.). Features British-inspired architecture, smart home technology (voice-controlled systems), and sustainable materials (10% energy savings). Offers rooftop yoga, fitness centers, Zen gardens, and equestrian-themed recreational spaces. Views of Meydan Racecourse and Dubai skyline.
Sustainability Highlights: Solar power and low-flow fixtures reduce environmental impact by 12%.
Lifestyle Benefits: Proximity to Meydan Racecourse (5-minute drive) and Dubai Equestrian Club (5 minutes). Access to Kent College Canterbury–Meydan (5-minute walk) and cycling tracks. Ideal for families and professionals seeking sustainable, sports-oriented living.
Price Range: AED 1.2M–4M (AED 1,800–2,200/sq.ft.).
Investment Potential: 6–8% yields, 10–12% appreciation by 2026. Golden Visa eligible. High rental demand (AED 80K–200K/year) from expatriates and sports enthusiasts due to wellness focus and connectivity. Offers 70/30 post-handover plan (30% over 3 years).
Why Attractive: Climate-adaptive design and British aesthetics cater to international buyers.
Status: Launched Q1 2025, completion expected Q3 2026.

4. Azizi Riviera 65

Location: Meydan Avenue, Nad Al Sheba 1, 10-minute drive to Dubai Mall via E11.
Developer: Azizi Developments.
Green Certifications: Targeting Estidama Pearl.
Features: A mid-rise tower within the Riviera community, offering studios, 1–2-bedroom apartments (400–1,500 sq.ft.). Features French Riviera-inspired design, smart home systems (AI security, lighting), and solar panels (10% energy savings). Offers crystal lagoon, rooftop pools, retail boulevards, and proximity to Meydan One Mall. Views of Meydan Racecourse and Crystal Lagoon.
Sustainability Highlights: Eco-friendly materials and smart irrigation reduce resource use by 10%.
Lifestyle Benefits: Walkable to Meydan One Mall (5-minute walk) and 5-minute drive to Meydan Racecourse. Access to waterfront dining, cycling tracks, and future metro station. Suits young professionals and investors seeking vibrant, sports-lifestyle living.
Price Range: AED 0.8M–2.5M (AED 1,790–2,000/sq.ft.).
Investment Potential: 7–8% yields, 12–15% appreciation by 2025. Golden Visa eligible (AED 2M+). High rental demand (AED 50K–150K/year) from short-term visitors and professionals due to tourism (20M visitors annually) and Airbnb-friendly policies. Offers 70/30 post-handover plan (30% over 3 years).
Why Attractive: Affordable luxury and lagoon access drive high rental yields.
Status: Under construction, completion expected Q4 2025.

5. The 100

Location: Meydan Avenue, Nad Al Sheba 1, 12-minute drive to DIFC via E44.
Developer: The 100 LLC FC.
Green Certifications: Targeting LEED Silver.
Features: A luxury residential tower with 1–4-bedroom apartments and penthouses (800–4,500 sq.ft.). Features 35% larger living spaces, smart home automation (app-based controls), and solar panels (10% energy savings). Offers barbecue areas, rooftop fitness centers, infinity pools, and equestrian-themed lounges. Views of Meydan Racecourse and Dubai skyline.
Sustainability Highlights: Low-carbon materials and water recycling reduce environmental impact by 12%.
Lifestyle Benefits: Proximity to Meydan Racecourse (5-minute drive) and Meydan Golf Course (5 minutes). Access to Meydan One Mall and recreational facilities like QUBE Sports Lounge. Ideal for HNWIs and sports enthusiasts seeking spacious, modern living.
Price Range: AED 1.5M–8M (AED 1,800–2,200/sq.ft.).
Investment Potential: 6–8% yields, 12–15% appreciation by 2026. Golden Visa eligible. High rental demand (AED 80K–300K/year) from HNWIs and racecourse visitors due to spacious units and sports amenities. Offers 70/30 post-handover plan (30% over 3 years).
Why Attractive: Oversized units and racecourse proximity appeal to luxury sports buyers.
Status: Under construction, completion expected Q2 2026.

Investment Trends for 2025

Rental Yields: 6–8% across projects (studios: 7–8%, villas/penthouses: 6–7%), outperforming Dubai’s average (4.87%) due to demand from sports tourists (Dubai World Cup), professionals, and HNWIs. Azizi Riviera 65 leads for high yields; Keturah Reserve excels for luxury rentals. Short-term rentals yield 8–10% with 25% growth, driven by 20M annual tourists.
Price Appreciation: 12–15% annually, fueled by 36% transaction growth in 2024 (AED 522.2B Dubai-wide) and mega-projects like Meydan One Mall (world’s largest with indoor ski slope). Off-plan properties gain 15–30% by completion (2025–2027), with Tonino Lamborghini and The 100 benefiting from branded appeal.
Golden Visa: Properties above AED 2M qualify for 10-year residency, attracting 150K+ investors (25% more in Q1 2025). Most projects offer eligible units.
Financing and Incentives: Post-handover plans (30% over 3 years) ease costs. A AED 1.5M property requires ~AED 300K down payment and AED 7,200/month (20 years, 4%). Incentives include waived DLD fees (Azizi Riviera 65) and free furnishings (Knightsbridge). Mortgages at 3.9–4.25%.
Demand Drivers: Dubai’s 3.92M population, 20M tourists, and infrastructure (E11, E44, future metro) fuel demand. Smart homes (40% of units), green certifications (25% of projects), and sports facilities (Meydan Racecourse, Dubai World Cup, Meydan Golf, equestrian clubs) enhance appeal. Urban Tech District (4,000+ jobs by 2030) adds economic vitality.

Sustainability and Market Resilience

Green Features: Projects integrate solar panels, smart technology, and water recycling (10–15% savings), aligning with Dubai’s Clean Energy Strategy 2050. Keturah Reserve and Knightsbridge lead with eco-conscious designs.
Market Stability: RERA regulations, escrow accounts, and 65% cash transactions ensure stability. A 5–10% price correction risk in H2 2025 is mitigated by developer reliability (MAG, Azizi, LEOS) and sports-driven demand (Dubai World Cup, 60K+ visitors).
Risks: Construction noise and car dependency (limited public transport until metro expansion) may deter some buyers. Mitigated by proximity to highways (5 minutes to E11/E44), and planned amenities like Meydan One Mall. High-net-worth investors (85% of luxury buyers) avoid mortgages, reducing financial volatility.

Renting vs. Buying

Renting:
Costs: Studios (AED 50K–80K/year), 4-bedroom units (AED 200K–400K/year).
Benefits: Flexibility for short-term residents (1–2 years), no maintenance, three-year rent freeze (September 2024).
Drawbacks: Misses 12–15% appreciation and Golden Visa benefits.
Buying:
Benefits: 6–8% yields, 12–15% growth, utility savings (10–15%), Golden Visa eligibility. Sports facilities, racecourse proximity, and smart features boost resale value.
Drawbacks: Initial costs, delay risks (6–12 months). Mitigated by post-handover plans and high demand.
Strategy: Rent for flexibility; buy for long-term gains (3+ years).

Conclusion

Meydan City’s five upcoming projects—Tonino Lamborghini Residences, Keturah Reserve, Knightsbridge, Azizi Riviera 65, and The 100—are poised to redefine Dubai’s luxury real estate in 2025, targeting sports-lifestyle buyers with properties priced from AED 0.8M–25M. Offering 6–12% yields, 12–15% appreciation, and smart, sustainable designs, these developments cater to HNWIs, families, and professionals.

Supported by Dubai’s 3.87M population, 20M tourists, and infrastructure (E11, E44, Meydan Racecourse, future metro), they align with the Dubai 2040 Urban Master Plan. Despite minor risks like construction delays or a potential 5–10% price correction, Meydan’s equestrian prestige, world-class amenities, and connectivity ensure strong ROI. Meydan City