Modern Emirati Style Trends You Must See in 2025

REAL ESTATE10 hours ago

Dubai is famous for its luxury, futuristic skyline, and fast lifestyle. But one thing that often catches the eye of visitors is how the people of Dubai dress. The modern Emirati style is a unique blend of tradition and fashion-forward thinking. From flowing traditional robes to designer sneakers, the way Dubai locals dress today tells a story of identity, culture, and modern luxury.

Let’s take a closer look at the fashion scene in Dubai and how the people of this global city are combining their heritage with modern style.

A Strong Respect for Tradition

The foundation of Emirati clothing still lies in traditional garments. For men, the white robe known as the kandura (also called dishdasha or thobe) remains the everyday outfit. This long, loose-fitting robe is perfect for the hot climate and represents modesty, a key value in Emirati culture.

Women often wear the abaya, a long black cloak worn over clothes, paired with a shayla (headscarf). The abaya has also evolved today’s versions come in luxurious fabrics, decorated with embroidery, lace, and even crystals.

Though traditional, these clothes are not stuck in the past. Local designers and luxury labels are giving the kandura and abaya a modern twist. Tailored fits, creative collars, elegant cuts, and subtle fashion details are now part of what Emiratis wear daily.

Luxury Meets Streetwear

Dubai is a melting pot of cultures, and it reflects in how its people dress. While traditional clothes are worn during work, events, and family gatherings, many young Emiratis especially the younger generation love to mix tradition with modern fashion. When not in kanduras or abayas, you’ll find them in designer labels, sneakers, sunglasses, and streetwear-inspired outfits.

International brands like Balenciaga, Off-White, Gucci, and Louis Vuitton are very popular in Dubai’s fashion circles. However, there’s also growing support for local fashion designers, many of whom are blending Middle Eastern heritage with urban global style.

It’s not uncommon to see someone wearing a traditional kandura with a Rolex watch and Air Jordans — a true reflection of modern Emirati style.

The Rise of Modest Fashion

One of the biggest trends to come out of the UAE in recent years is modest fashion. Driven by local values and religious traditions, this trend has found global appeal. Dubai has become a hub for modest fashion influencers and designers.

Modest fashion does not mean boring. On the contrary, Dubai’s fashion-forward women use layers, flowing fabrics, and elegant accessories to create looks that are both stylish and respectful. Influencers like Ascia Al Faraj and Latifa Al Shamsi have become icons of this trend, showcasing how modesty and high fashion can go hand in hand.

Fashion in the Workplace

Work culture in Dubai also shapes what people wear. In many government and public sector offices, traditional attire is expected. Men wear crisp white kanduras, and women wear stylish but modest abayas.

In private companies, especially multinational firms, the dress code is more Western. Men wear suits, blazers, or smart-casual attire, while women often dress in chic professional outfits. However, even in such settings, you’ll see a fusion of East and West, where traditional elements are subtly added to modern outfits.

For example, a woman might pair her office trousers and blouse with a traditional embroidered shawl. Or a man may wear a kandura but add a luxury belt and branded watch.

Fashion for Every Occasion

Emiratis take pride in dressing well, especially for special events. Weddings, religious holidays like Eid, and national celebrations like UAE National Day are times when locals showcase the best of their wardrobes.

For such occasions, abayas and kanduras are upgraded with finer fabrics, gold embroidery, and designer touches. Jewelry, perfumes, and accessories also play a big role. Emirati perfumes, known for their deep, musky, and spicy scents like oud and amber, complete the stylish look.

Social media platforms like Instagram and TikTok are major influences on how young people in Dubai dress. Fashion influencers, both local and international, have a strong following. Dubai residents follow global fashion weeks and trends closely, and are quick to adopt the latest looks.

However, they always add their personal and cultural touch. This gives rise to a style that is truly Dubai-specific — modern, modest, luxurious, and expressive.

Local Brands on the Rise

While Dubai loves international luxury, there is a strong movement to support homegrown fashion brands. Designers like Huda Al Nuaimi, Yara Bin Shakar, and House of Fatam are creating beautiful clothing that reflects the spirit of the Emirates.

From custom-made abayas to everyday wear inspired by Arabian art and architecture, these local brands are helping to define the modern Emirati fashion identity.

The Future of Emirati Style

Looking ahead, modern Emirati style will continue to evolve. Sustainability is becoming a key part of fashion discussions, and many designers are focusing on eco-friendly materials and ethical production. At the same time, Dubai’s role as a global fashion capital will grow, and so will its influence on how the world sees modest and luxury fashion.

Emiratis today are more confident than ever in their fashion choices. They are not afraid to stand out, blend cultures, or express themselves. The result? A fashion style that’s classy, cultural, and completely unique to Dubai.

Conclusion

From tradition to trend, Dubai’s fashion scene is a vibrant mix of old and new. Emiratis are embracing modern fashion while staying true to their roots. Whether it’s a carefully tailored kandura, a designer abaya, or a stylish streetwear outfit, the modern Emirati look is all about pride, elegance, and innovation.

Dubai continues to be a global fashion trendsetter and the way its people dress today proves just that.