Some careers are not shaped by chance, but by a sense of inevitability. Nathalie Normand’s journey unfolds as a natural continuation built on rigor, discernment, and a deep understanding of human relationships. Her story is one of passion, precision, and an intimate connection to the meaning of home.
Before entering real estate, Nathalie built her career at the highest level within the LVMH Group, working in the world of wines and champagnes. She held senior executive roles as a member of executive committees, evolving in an international environment defined by excellence. It was here that she developed a rare culture of bespoke service, absolute discretion, and precision. Her vision of luxury was shaped not by visibility, but by trust, long-term relationships, and an uncompromising attention to detail.
Her background is further enriched by experience across both luxury and mass-market brands, giving her a clear understanding of client expectations, brand positioning, and performance strategy. This dual perspective continues to influence her work today, allowing her to approach each project with both strategic clarity and grounded pragmatism.
Real estate has always been part of Nathalie’s story. As a young woman, she dreamed of becoming an architect. She has long been fascinated by stone, historic buildings, volumes, and places that carry a soul. Her sensitivity to materials, authenticity, and the spirit of a home has remained central to her identity.
Provence, in particular, represents a deeply personal connection. Linked to the region since childhood, Nathalie has spent over thirty years exploring Aix-en-Provence, the Alpilles, and the Luberon. Drawn to the light, the landscapes, and the character of the land, she understood its essence long before living and working there. Long before it became a professional project, Provence was already a place of belonging.
Nathalie’s transition into real estate was born from encounter rather than calculation. Initially a client herself, her refined eye and natural understanding of space immediately resonated with the Kretz family. Recognising her perspective and her relationship-driven approach, they invited her to join their team. What began as a collaboration quickly evolved into a true life project.
Four years ago, Nathalie opened and developed Kretz Provence, covering Aix-en-Provence, the Alpilles, and the Luberon, a territory that was largely undeveloped at the time. She structured the vision, built the foundations, recruited and guided a team, and introduced a distinctly human approach to luxury real estate. Today, the region thrives, talent continues to grow, and Nathalie fully embodies her role as both leader and builder.
Early in her real estate career, Nathalie completed one of the most emblematic transactions in the Golden Triangle of the Alpilles. Managed with absolute discretion, this landmark sale reflects her ability to handle exceptional properties while cultivating lasting relationships with a demanding international clientele.
Her years within global luxury also shaped her understanding of high-level client experience behind the scenes. Working with VIP clients and international ambassadors, including Roger Federer, reinforced her belief that true luxury lies in anticipation, trust, and flawless execution rather than exposure.
At the same time, Nathalie and Kretz were among the first to embrace video and social media as genuine business tools in luxury real estate. These platforms became a way to tell the story of properties with authenticity, create meaningful connections, and reach an international audience with precision, always aligned with discretion.
Beyond Provence, Nathalie benefits from a strong Parisian and international network, strengthened by the Kretz ecosystem. This allows her to support clients far beyond a single territory, accompanying them wherever their residence, investment, or life project may lead. This continuity offers clients a seamless experience, rare in the world of luxury real estate.
Her clients reflect her values. They are discerning, loyal, and deeply human. They seek more than properties. They look for understanding, attention, and the ability to translate a lifestyle into a place to live. For Nathalie, luxury is never about display. It is about care, discretion, and precision.
What truly distinguishes her approach is her unwavering focus on the human dimension. She believes in listening before proposing, understanding before acting, and building relationships before closing transactions. This philosophy, shaped by both career and life experience, has become her signature.
Today, Nathalie Normand represents a demanding, modern, and sustainable vision of luxury real estate in Provence. The region is not simply a setting for her work, but a promise. A promise of an art of living she knows intimately, respects deeply, and shares with elegance with those who place their trust in her.
Her journey inspires not only real estate professionals, but anyone seeking to align excellence with meaning and human connection. Nathalie’s story is a reminder that true luxury is defined not by possession, but by care, integrity, and the vision brought to every project.
Through her work, Provence continues to attract discerning clients who value authenticity, timeless elegance, and the rare balance of expertise and humanity that Nathalie Normand embodies so naturally.
Do follow her on Instagram.
Read More:- Real Estate Prices Trends in UAE: Booyah Insights from Searches 2026
