Ria Calvert Juma: The Story Behind Dubai South’s Tenacious Sales Leader

real estate2 weeks ago

Ria Calvert Juma moved to the UAE more than a decade ago and made Dubai her base for both life and work. Over the past 12 years she has established herself not just as a local resident but as an active homeowner, landlord & business owner — experience that later became a foundation for her real estate career. Her time living in Dubai gave her first-hand exposure to neighbourhood dynamics, developer cycles and tenant expectations, all of which now feed into how she advises buyers and investors.

Finding a path in real estate: early struggles and learning curves

Like many who arrive in a fast-moving market, Ria’s first years were a mix of learning and adapting. She worked hard to understand local property laws, broker licensing requirements and the nuances of off-plan versus ready properties. Early in her career she focused on building trust — a currency that matters more than anything in property transactions — by being open and transparent with clients. That honest approach helped her convert early setbacks into learning experiences and slowly grow a reliable client base.

Career milestones and current role

Ria’s public profiles show a steady rise through Dubai’s real estate scene. She is widely presented as a specialist in villa communities and Dubai South, and her brokerage listings and profiles show consistent activity in that segment. On social media she is described as a Sales Manager at Engel & Völkers Dubai, while other professional listings note significant roles with fäm Properties earlier in her career. This mix of affiliations reflects a professional journey that includes leadership, training and sales positions across reputable brokerages in Dubai.

What makes her stand out: niche expertise and local insight

Ria’s strength lies in a combination of lived experience and market specialisation. Having been a homeowner and landlord, she understands investor needs and tenant expectations from both sides of a transaction. Her focus on matured and up-and-coming villa communities, especially around Dubai South and neighbouring clusters, gives her an edge when advising clients who want long-term capital growth or steady rental returns. Her clients often praise her personalised approach and practical problem-solving mindset.

Advocacy, training and community presence

Beyond sales, Ria has been active in training and community-facing events. She has participated in sales skills sessions and academy-style workshops that target new agents, helping them learn how to convert leads, negotiate and close deals. Her public appearances at industry events and content shared on social channels highlight a willingness to mentor and support other agents — a sign she treats success as a shared, not solitary, achievement.

Day-to-day: how her work routine reflects dedication

A typical day for Ria includes client meetings, property viewings, market research and negotiation calls. She also spends time curating social content to showcase listings, client stories and market updates — an effort to stay visible in a digital-first market. Her responsiveness and client-first attitude are recurring themes in public reviews and listings, and they help explain repeat business and word-of-mouth referrals.

Personal side: balancing family life and a demanding career

Ria’s public social posts reveal a person who values family, hard work and a balanced life. She often talks about juggling her kids and work — the daily dance between deadlines and dinner time — with a mix of humour and honesty. She also shares reflections about “why” — the deeper motivation behind her career — which connects to stability for family and the satisfaction of helping people find homes. That human side shows through in how she approaches clients: not just as transactions but as life decisions. That perspective builds long-term relationships beyond any single sale.

Signature deals and notable listings

Across public broker profiles and industry listings, Ria has a track record of several high-value deals, particularly within villa and residential segments. Her transaction history shows both sales and rental placements, with deals in Al Furjan, Dubai South, Jumeirah Village Circle and other strategic neighbourhoods. These completed transactions demonstrate her ability to work across property types and buyer needs — from investors seeking yields to families seeking long-term homes.

How she adapts to market shifts: a practical investor mindset

Ria’s advice to clients often reflects an investor’s pragmatism: focus on location fundamentals, rental market demand and developer track records. She watches market trends closely, which helps her position listings competitively and guide buyers on timing. Her lived experience as both an owner and agent makes her recommendations grounded in practical realities rather than purely speculative promises.

Social media and personal branding: tell a story, sell the vision

Ria uses social media to showcase listings, but more importantly to tell stories — of families moving into new homes, investors seeing returns, and agents learning from seasoned professionals. This narrative approach elevates her brand: she is not simply selling properties but selling the possibility of a better life. The combination of market insight and human storytelling makes her posts resonate with both local and international audiences.

Lessons from her journey: practical takeaways for aspiring agents

  • Build credibility first: be honest and transparent in every deal.
  • Live the market: personal experience as an owner or renter adds practical insight.
  • Specialise: knowing a neighbourhood deeply increases client trust.
  • Share knowledge: training others builds authority and a supportive network.

These practices have been central to Ria’s growth and are repeatable steps for any agent aiming to grow sustainably.

Current happenings and what’s next

Ria remains active on social channels and in the Dubai market, focusing on Dubai South and surrounding villa communities. She continues to take on client work, lead training sessions and maintain a visible public presence to attract both buyers and prospective agents. Her profile suggests someone still building momentum — steadily converting experience into influence and impact.

Final note: why her story matters

Ria Calvert Juma’s journey is a modern Dubai story: a mix of resilience, adaptation and focused expertise. It’s a reminder that long-term success in property is often less about flash and more about consistency — knowing a place, earning trust and delivering results. For clients and agents alike, her path offers a blueprint: stay curious, act with integrity, and keep learning.
Do follow her on Instagram.

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