Witness Mdaka stands as one of Africa’s most inspiring entrepreneurs, known for his forward-thinking approach and determination to transform the continent’s property sector. As the Founder and CEO of AddProp, he is leading a new wave of innovation in PropTech where real estate meets technology. Beyond his entrepreneurial success, Witness is also an author, public speaker, and host of the podcast It’s More Than Just Money, where he shares insights about leadership, personal growth, and financial empowerment. His story is one of perseverance, bold vision, and unwavering belief in Africa’s potential.
Born with an entrepreneurial spirit, Witness Mdaka has always been driven by a mission to create sustainable solutions that empower others. His journey reflects not only business success but also a deeper commitment to uplifting people through knowledge and technology. Today, his name is synonymous with transformation, innovation, and impact in the African real estate landscape.
AddProp is not just another real estate company it is a digital ecosystem designed to make property ownership and management easier, faster, and more transparent. Under Witness Mdaka’s leadership, AddProp bridges the gap between property buyers, sellers, and investors through technology.
Under Witness’s leadership, AddProp has reached over 17,000 users and R4.4 billion in property listings within its first seven months.
By digitizing real estate processes, the company simplifies transactions and increases accessibility for people across Africa.
He envisions AddProp becoming Africa’s most trusted property ecosystem, integrating marketplace commerce, fintech, and real-estate education into one seamless experience.
Witness recognized early that many Africans face challenges in buying, renting, or investing in property due to lack of access to information and reliable platforms. AddProp aims to close that gap by creating a seamless digital experience where users can explore verified listings, connect with professionals, and make informed decisions with confidence.
For Witness, PropTech is more than a business opportunity it’s a movement. He believes that technology can redefine how property markets operate and empower a new generation of African homeowners and investors. His work through AddProp is a direct reflection of his belief in Africa’s potential to lead in innovation, not just follow global trends.
As the host of It’s More Than Just Money, Witness Mdaka brings meaningful conversations to life, focusing on success stories, entrepreneurship, mindset, and wealth creation. The podcast reflects his belief that money is only one part of success the real value lies in purpose, discipline, and contribution.
Through his platform, Witness has inspired thousands of listeners to look beyond financial gains and pursue growth that aligns with their values. His conversations are authentic and thought-provoking, often diving deep into the emotional and mental aspects of success. Whether he’s interviewing business leaders or sharing personal experiences, Witness connects with his audience on a human level.
The show’s title perfectly captures his philosophy: wealth is not just about numbers, but about impact. For Witness, success means creating opportunities that last and building systems that outlive individuals. This mindset has made him a respected voice in business and leadership circles across Africa.
Witness Mdaka’s path to success wasn’t without challenges. Like many entrepreneurs, he faced financial struggles, business setbacks, and moments of doubt. But what sets him apart is his resilience. He turned every obstacle into a lesson and every failure into a stepping stone toward growth.
He often emphasizes the importance of persistence, adaptability, and continuous learning. His belief is simple: those who keep moving forward, even when things are tough, eventually find success. This mindset has not only shaped his career but has also become a guiding principle for many aspiring entrepreneurs who look up to him.
In a business world that’s constantly changing, Witness encourages others to embrace innovation and think long-term. His advice is always grounded in practicality and vision — plan for tomorrow, but act today. It’s this combination of ambition and realism that defines his approach to leadership.
Beyond business, Witness Mdaka is deeply passionate about empowering Africa’s youth. He understands that the continent’s greatest resource is its people especially the young, ambitious individuals ready to make an impact. Through his initiatives, mentorship programs, and speaking engagements, he continues to inspire young Africans to dream big and use technology as a tool for progress.
He often speaks about the importance of ownership owning ideas, businesses, and real estate. In his view, true empowerment comes when people take control of their economic futures. By encouraging entrepreneurship and digital literacy, Witness is helping to shape a generation that values both independence and collaboration.
His vision for Africa is one of self-sufficiency, innovation, and unity. He believes that when young Africans are given the tools and knowledge to succeed, they can transform not only their lives but the entire continent.
As an author, Witness Mdaka shares his journey and lessons learned with readers around the world. His writing focuses on self-development, leadership, and financial wisdom, often drawing from real-life experiences. His message is simple yet powerful: success is built on mindset, consistency, and service.
Through his books, he encourages readers to develop inner strength and emotional intelligence qualities that are essential for navigating the challenges of modern entrepreneurship. He doesn’t just write about success; he writes about the human side of the journey the doubts, sacrifices, and breakthroughs that come along the way.
His work as an author complements his entrepreneurial ventures, giving him another avenue to connect, educate, and empower others. Each book he writes carries the same passion he brings to his business ventures a passion for transformation and growth.
Witness Mdaka’s leadership style is a reflection of his core values: integrity, innovation, and impact. He leads with empathy and purpose, always emphasizing that leadership is about serving others, not just holding authority. His approach to building teams is grounded in collaboration, trust, and shared goals.
He believes in leading by example showing his team that hard work, humility, and clear vision can achieve extraordinary results. Under his guidance, AddProp continues to grow as one of Africa’s most promising PropTech platforms,
With over 17,000 users and R4.4 billion in property listings within just seven months, AddProp is redefining access and trust in the digital property space.
gaining recognition for its user-focused design and ethical approach.
His vision extends beyond business growth. He envisions a future where African entrepreneurs collaborate across borders, using digital tools to solve real-world problems. For him, the goal is not only to succeed individually but to contribute to a legacy of progress across the continent.
Witness Mdaka’s story is more than a tale of business success, it’s a story of transformation, faith, and vision. From building digital platforms to inspiring minds through his podcast and books, his influence continues to grow across Africa and beyond. He represents a new generation of African leaders who are driven by purpose and powered by innovation.
His journey reminds us that success is not an overnight achievement, it’s built on years of dedication, learning, and resilience. Witness’s mission is clear: to build systems that empower people, create opportunities, and reshape the future of property and technology in Africa.
For Witness, the true measure of success isn’t wealth, but how many people find hope and opportunity through what you build.
In an era where the world is rapidly digitizing, Witness Mdaka stands as a beacon of what’s possible when passion meets purpose. His life’s work continues to inspire millions to pursue excellence, believe in themselves, and never stop building because, as he often says,
“It’s not just about making money, it’s about making meaning.”
or alternatively:
“My mission is to turn township dreams into boardroom realities, and show Africa that innovation can start anywhere.” Witness Mdaka
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